style guide

Making my style guide.

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To round up my whole project, I thought it would be a good idea to include a style guide to showcase everything I have done for my brand, bringing everything together, as well as seeing all of the links in one booklet.

I got a lot of inspiration from the style guide of Kew Gardens, which I had found to get information and ideas for my other project on the side of this FMP: Connecting, which ironically has connected these two projects because of the style guide.

Like the rest of my brand design, I kept the style guide simple, showing only what needs to be shown for people to see and understand what has led me to where I am now, as well as showing why something in the brand is how it is.

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I’m really pleased with how my style guide looks. It is clean, fresh and shows a good, detailed understanding of how you can use the brand and apply it yourself whilst keeping to its theme and brand identity.

The style guide includes information about colour blindness also, as well as showing all of the necessary examples of my work that is important to be shown in the style guide, so that they also are recognised. This is because I have a lot of elements in my project, and it is important that everything is presented, to show the work I have put into this.

What I am going to do with my style guide is print it on high quality paper and ring bind it, to give it a fresh and professional appearance. My style guide is a part evaluation/guideline of my project/brand. I thought this would also work well with giving to customers, if they were to purchase a product for the first time, they can receive this booklet to give them some information also, bringing closer the relationship with the brand and their customers.


Making my style guide: inspiration.

Having completed the main elements of my project, I want to create a style guide for my brand to bring everything together. Because my branding has so many elements, a style guide will help to tie it all together.

I had a look at a few existing examples, as well as looking at the guidelines I used for my Connecting project: Kew Gardens postcards. Looking at the style guides, they all explain how the brand works, the background and how you need to apply the elements to ensure that there is a same theme running throughout the work to ensure that it does not change, otherwise it would run a risk of preaching copyright.

Looking at my work, I will need to ensure that I include the following:

  • Background of Chroma and about CVD
  • Brand elements (typeface and colour schemes)
  • Logo variations
  • Size limit of logo on print
  • Print formats
  • Resolutions for screen and formats
  • Visuals for portrait and landscape

By creating a style guide, it will show how the overall design and concept of my branding is different in comparison to the rest of the clothing brands out there, and how I have chosen to take different routes of design elements during the process.

Moreover, I intend to have my style guide printed, which can also be possibly used as a booklet to be given to customers if they were to buy my products, as it will give them an insight of how the brand has carefully thought about every step of the design process, making sure that Chroma has secured that gap in the market.

Style guides.

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A style guide is a set of standards that someone who is designing from or using must stick to when designing that object. It must address the font used, how it should be positioned, colours and the making.

When making a style guide, it is important to note and demonstrate what is allowed, what is not allowed, colours used, proportions, sizes of the logo and type and what the elements mean if there were elements specifically included.

I decided to do my own version of this for Vivienne Westwood’s logo. Being such an iconic logo, and having a lot of thought put into the elements with it, I had to think about the restrictions and the stages of the logo being made and the breakdown of it.

I wanted to keep it all really simple, similarly to VW’s old logo, with having minimal colour adaptations, apart from the gold colour to represent her power and royalty, but also adding a beveled version for her more expensive range of clothing when it would be promoted.

vw patternI specifically wanted to keep some flexibility on what patterns and colours can go underneath her logo, because VW uses all the colours and patterns you can imagine, and coats it over with a gold logo to show it is part of her work. I wanted to keep this because it is clear that this is what VW would want with her logo, to match with anything.

Although her work is all about being creative, the style guide I wanted to keep as simple as possible, allowing no attention to detail on the page, allowing the information on the page itself to be the point of attention, to make sure others are designing the logo correctly and efficiently.