Connecting evaluation.

The mini brief for Connecting was all about going to a place and doing a design response to what you see, hear and feel. The message needs to be of connecting, peace and hope. My choice for this was to go to Kew Gardens and to appreciate the time, effort and care put into the magnificent garden for the public to enjoy.

Overall with this mini brief, I am really happy with how my final designs came out. I wanted to turn the theme of the original Kew Gardens illustrations and make it into something of my own, making the audience see, feel and understand how important the upkeep of Kew is by informing them of the facts behind the science of Kew.

The postcards are meant to resemble beauty and peace with the images of the plants located around Kew, giving you a taster of what lies within the place. Kew itself is known to be a peaceful preserve, and they connect with all different organisations and places across the world to make this place as magnificent as it really is.

I got a lot of inspiration from this project that I have applied to my FMP, the style guide of Kew especially. I’m really happy with my overall appearance of the postcards.

Despite this, if I were to improve on this project, I would have liked to locate where I was when I took the photos, and possibly collected seeds of those plants to put on the postcards. This way, whoever buys the postcards, will take home a bit of Kew with them. Nevertheless, the brief was about connecting, and the postcards show the connection of science, peace and beauty all in one, making Kew Gardens far more than a pageant of flowers.


Looking at their shop.

I had a look online to find some more inspiration of Kew and what they sell and what the print on, as well as the styles. I can see that the illustrative vintage style is used on all of their products, which keeps to the theme throughout. What I love about this is the diversity on which they can the illustrations, whether they make patterns, single out illustrations or they use it as their example of plant choice.

I also found out whilst researching that they use the illustrative style in response with the illustrations that are used in books and research of flowers. I thought this was a critical piece of information to take note of, especially when it comes to applying my piece to their work. I think it is important to understand the theme of Kew, but to also give it a slight modern twist, especially to the prints.

Referring back to the science of Kew, I looked into the scientific information and facts about the place, and I found out some amazing facts that I think would be important to include on the postcards:

  •  Kew’s collections contain over 8.5 million items.
  • Kew has over 250 highly skilled scientists, curators and technicians.
  • The scientific spans and collaborations span 100 countries worldwide.
  • There are 30,000 species of plants.
  • Kew’s Herbarium contains around 7 million preserved plant specimens that have been collected around the world over the past 150 years.
  • 25,000 specimens are added each year to the Herbarium.
  • Kew’s Fungarium’s collection contains around 1.25 million dried specimens of fungi.
  • Kew uses the plants and fungi to compare existing specimens with new collections to see the change and evolution between the species.
  • Kew’s collections of rare plants have their seeds frozen and preserved, to help prevent them from extinction.
  • There are over 80,000 seed collections of plants that are recognised to be rare or becoming extinct.
  • There are over 200,000 prints and drawings assembled over the last 200 years of research.

Place of topic: Kew Gardens.

Kew Gardens is one of London’s largest UNESCO World Heritage site capturing stunning natural landscapes; it is gardens paradise. It is famous especially for its extensive collection of plants, the largest collection in the world in fact in various glasshouses, nurseries and around the landscape.

On my visit, I was unfortunate to not be able to access the main glasshouse on this day, however I made use out of what I could see around me. I noticed that the plants come in different shapes, sizes and forms, varying in colour and whether they are bundled against each other, or stand-alone.

In response to the brief, I certainly felt connected with peace and appreciating the effort that is taken for the place to look how it is every day. On the day that I visited, the park was very full, but I was still able to wander around and appreciate the peace that this place brings in contrast to the never-ending city that you can spot in various locations.

For my project, I have decided to go with photography postcards to showcase the flowers and plants, and to show people the beauty from each plant and how the beauty compliments another to create the beautiful landscape that brings people peace and connects with themselves and those around them.

What I didn’t know until when I visited was that the whole place revolves around science (Biology). I was amazed with the work they produced to keep up with the plants, and how they use biology to look after the plants in the best way that they can, as well as using biology to discover new parts of flowers, developing them and how the world depends on plants and fungi. Kew’s work spans 110 countries and collaborates with over 400 institutions worldwide, which is why it is so vast and magnificent.

Something that I have realised having come from this trip, was that I wanted to know more as to why it is so magnificent, and why we underestimate the extent of how complex this garden is.

What holds the DNA together?

I was interested about the idea of incorporating DNA and the structure as my logo design, and I wanted to find out more about the sugar that keeps the DNA together. In theory, the sugar could represent KSA, which incorporates the three points of DNA: resistance, curiosity and tenacity.

The sugar (ribose) is made up of pentagon molecules to form together the structure. Because the 4 parts that make up the DNA are structured slightly differently from each other, they need to be attached to the correct parts. I thought this was really interesting to note; you need to have the perfect equation in order to complete the structure.

Similarly to the course, you need to put together the parts perfectly in every individual in order to make them superior to the rest and effectively more successful.

A and T pairing

G and C pairing

Here are the diagrams to show the pairs coming together. In response to this, I want to experiment with the shapes as I sketch my own logo. I want to keep it simple however, knowing that it needs to be easily recognizable also.

What is DNA?

DNA (Deoxyribonuleic Acid) is the hereditary organism that occurs in all humans. DNA is made up of 4 chemicals: (A) Adenine, (G) Guanine, (C) Cytosine and (T) Thymine. These chemicals are paired up: A with T, and G with C. these pairs and are linked to a Sugar phosphate material to form a ladder-like structure, with the pairs duplicating in a sequence. Certain sections of the DNA that carry specific proteins are called genes.

From this, they are made up into an X-shape, which is the Chromosome. We inherit Chromosomes through the egg and sperm, giving us specific codes that help shape and determine who we are as humans.

To relate this back to the logo design and KSA, the students will need to inherit the DNA in the course in order to become a successful sales person. I want to make the students and business companies aware in the logo that those who go onto this course inherit this skill, benefitting both the student and the company in the long run.


My aim for this project will be to come up with a new minimalistic clothing brand that tailors for those who find it hard to go shopping independently and choose their own style of clothes. Using people who are colour-blind as my example, people cannot see certain colours on clothes, and therefore cannot shop independently without guidance of another person with perfect vision.

From this, I intend to design an app that allows people to scan the clothes / tag, and reveal complimenting choices from that same shop for people to have a browse, helping them to pick outfits without colours clashing.

Following from these two concepts, I will design the tag to scan as well as create a website version, so people can have a look online and order the products to their home, giving multiple options to shop.

The brand I will design will be targeted at those who are colour blind, and I also intend to create a minimal advertisement poster to compliment the theme. Moreover, the target audience will be those who are adults, and the fashion will be a combination to suit various age groups for both genders.

My method of research will be to look at existing clothing website and apps, as well as the simplicity of logos. I will research about colour blindness and how technology is becoming more advanced, enabling people to interact more than ever.

I will carefully revise my work throughout and ensure that everything is done in good time. I will also keep making sure that I am meeting my learning outcomes through critical analysis and continuous problem solving. By showing this, I will be doing thumbnail sketches, mock-ups and experimentation with each element to ensure that I achieve the best possible outcome.

I intend to have each element of work done on average one per week. This will leave me enough time to get everything made, prepared and ready for the final hand in at the beginning of June.

What is colour blindness?

Colour blindness is a Colour Vision Deficiency (CVD) that affects over 300 million people worldwide, about 1 in 12 (8%) men and 1 in 200 women. That means in Britain there are about 2,7 million people (4.5%) of the entire population who suffer from this.

The reason why men most likely get this is because females carry the mutated gene in one of the X-Chromosomes, therefore, the likelihood of someone becoming colour blind would be hereditary. However, it can also be caused through diabetes, ageing and medication.

How do we see colour?

The colour of light is determined by its wavelength. Longer wavelength reacts to red light and shorter wavelength reacts to the blue light. Within the retina, we have photoreceptors, some are shaped like rods and some are shaped like cones.

Rods and cones respond differently to light. The rods are responsive to dim light = night vision, and the cones are responsive to bright light = daytime vision.

Most of us have a full set of the three different cone photopigments (red, long / green, medium / blue, short), however we all see colour differently due to the differences in each individual’s eye and brain receptors picking up the colour information.

There are many different types of colour blindness:

(The most common) Red-Green:

  • This is where the red (protan) or green cone (deutran) photopigments are limited.


  • This is a rarer condition. The blue (tritan) cone photopigments are limited.

Complete colour blindness:

  • Monochromacy is where you have no sense of colour vision at all. The world appears in black and white.

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Colour blind people face a lot of challenges in everyday life:

  • Grilling meat – they cannot tell what is raw or what is well done without a technologic device or assistance of another pair of ‘perfect’ eyes.
  • Food such as bananas may look yellow, but could be overripe and green.
  • Chemical testing – the shades are too subtle for them to distinguish between the hues.
  • Hair colour – they may not tell who is a blue-eyed blonde or a green-eyed redhead.
  • Shopping for clothes.

The last point I found especially interesting. Picking out clothes when shopping could be a huge challenge for those who are colour blind, and could prevent them from being able to go shopping independently. I feel this would be a great topic to explore further for my project.

Although there are options such as glasses that help people see colour, as well as a device to tell colour hues from your phone, both of these options are extremely expensive, and therefore, leaves a gap in the market of enabling the colour blind to be independent and choose their own clothes.

This has helped me to come up with the idea of helping them pick out clothes without the need of assistance, as well as build their confidence and reassurance that they do not need someone to guide them whilst they pick out a simple item of clothing in hope that it will match with another piece of clothing they have at home.


Further research – Paper cut artists.

I wanted to take a further look at paper cutting before I began researching exhibitions. If I looked at existing artists and their work, I feel it will inspire me to narrow down my research and think of a theme for my campaign, which will resolve the issue of bringing together the idea of paper cutting, bringing a personal approach and coming up with an idea that links. 

The first artist I looked at was Rob Ryan. Rob Ryan has been an artist I have been inspired by for years, and he was the artist that influenced me to begin paper cutting a few years back. What inspires me about his work, is the meaning and the message behind every piece. His work has developed from paper cuts to creating all sorts such as keys, prints and objects. I love the intimate detail he puts into every piece, adding a phrase in the majority to expand the meaning of his piece to make it more than a piece of art, but a memorable design piece. My favourite pieces are the ones which he includes people in, as they each resemble something personal but different; it’s almost as if he is making each piece for another individual.
Similarly to Pope and Lawn’s style of work, they create beautiful intimate pieces with highly advanced levels of detail in every piece, from people to buildings to typography. It inspires me to how they manage to create something that is all one piece, but it is so delicate in the making, which is what makes it more personal and special. The paper cut formats reminds me of science; the level of detail and consideration to execute every cut and insertion makes me think of how the process of science occurs.

Because the paper cut formats remind me of science, I decided to talk to my sister, who studied Chemistry for her degree, and ask for her insight about science and what she views it as. The questions I asked her were:

  1. What does science mean to you?
  2. Would you say science is like art? If so, how?
  3. Would you say the science behind people is like layers?
  4. If your previous answer was yes, would you agree that everything we do is connected?

By asking her these questions, it has helped me to understand further how closely paper cutting and science can relate. The connections between the methods demonstrate how they can both be applied. I thought her responses were really interesting to conclude with.

Her responses to these were:

  1. Finding out about more of the world and how it works
  2. Yes – Gene structures and amino acid sequences… What crystal structures look like… Really pretty and interesting to look at
  3. Maybe – but maybe it’s more complex than just layers?
  4. Yes – always connected by time and the consequences of our actions

My responses:

  1. Her response to this question was what I predicted. Us as humans always want to know more about everything, as it’s in our nature to.
  2. Her attention on the art of sequences is something that I would like to consider for my design. Could I possibly incorporate some sort of pattern with my paper cuts, or include that extra depth of detail?
  3. Following from the previous response about the extra depth of detail. What got me thinking when she responded to this was how could I include complex layers, simple layers and detailed layers into one piece? Would I include various objects to symbolize something?
  4. I really liked what she said about this. This response backed up my idea of emotions, and how the way we think makes us individual from another. Moreover, it also shows how we can be similar also with what we might think about, and to what extent.

All of these responses I will begin to carefully consider when I begin to plan my final outcome. There are a lot of possibly cautions that I would need to consider such as how much detail and how complex I plan on having my final piece. The message behind my final piece however I feel is the most complex part, because the image will symbolize everything discussed in one image, and it’s how the image is executed will determine what elements I have included or not included to put in the campaign.

My aims therefore are to include all of these elements and to create a beautiful paper cut piece that demonstrates all of these elements. By doing this, I will incorporate complex layers of different depths and detail. Each layer would be significant to the context of the campaign, but it would also have a personal approach to match how we are individual, and what we think about is what makes us who we are, and that therefore tells A Short Story about you and others with this exhibition.

APP: Theme 2.

For the final part of my APP, I have decided to choose one of the themes A Short Story. Throughout the research I will conduct, I will choose what theme I would like to base my project around. The reason I chose these two themes, because I felt that these two have a lot of potential to broaden out into different areas.

For this project, I will focus on how I want the outcome to look to people. Having an interest in food, I would like to do something within this category, however I would like to play a spin off also on something to make my topic of food fun and creative. I also had the idea of looking into people and to try and tackle the consistent issue of what goes on inside someone’s head, why they think the way they do, and what battles they may have to face.

I did a quick brainstorm of the restaurants that I enjoy going to on a regular basis. Each restaurant I labeled under a specific cuisine. I thought this was a good idea to help generate some ideas for me in trying to come up with an idea relating to food. The main restaurants that really stuck out for me were Dishoom, Jamie’s Italian and Bill’s. These three restaurants show a completely different style of cuisine against another, however each restaurant serves up some of my favourite meals.

What I like about each of these restaurants is that the atmosphere in each one, regardless of what location the chain is at, they each have their own individual style, something of which I would like to use as inspiration for my piece.

I then pointed my focus onto the idea of emotions and how I can extend upon that. I thought of a few really interesting ideas about how I can display someone’s thoughts in a paper cut format. I liked the idea of displaying my own personal thoughts down, as this would help get a good sense of direction onto getting the depth of detail into someone’s head.

I then had to consider my audience if I was to consider this. I thought about how I could display the piece of work, and the two main concepts were coming up with an article for a creative/science magazine, or a poster to advertise an event coming up.

I was more in favour with coming up with a magazine article; I could research about the magazine I would like to put it in, as well as experiment with my photography and layout skills amongst this project.

I feel I could get a lot more out of this idea, and I am going to pursuit in doing this. to overcome the problem about who my audience is going to be, I will put the idea in context of having it in a magazine article about the science that happens inside someone’s brain, and propose an advertisement about an exhibition occurring in the Science Museum to show the full potential of where this outcome can go.

Big Bang Data.

For some of my research, I thought it would be a good idea to check out the exhibition Big Bang Data in Somerset House, London for some ideas and inspiration. The show exhibited an overwhelming display of how data is shown in its natural state, and gives you a full perspective of how vast technology is, and how quickly it has grown in the short period it has been around; computers especially.

What caught my eye the most was the polaroid’s by Horst Adameit, he took pictures in his last 40 years of his life and documented everything from smells, to objects, to discoveries and wrote them on the polaroid as well to remind him of that moment. This was something that I felt really linked with the idea of my project in helping people to go out and interact with their surroundings, noting things down on the book I would want to make to create fond memories, other than be ’drowned’ in technology and working without exploring.

The idea of technology watching our every move made me think about the debates on how private are we in ourselves with technology, and whether we can do anything without it today? This exhibition definitely made me think more about how I can show people that you do not need to always rely on technology when it comes to wanting to go out and explore.