project

Making my style guide.

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To round up my whole project, I thought it would be a good idea to include a style guide to showcase everything I have done for my brand, bringing everything together, as well as seeing all of the links in one booklet.

I got a lot of inspiration from the style guide of Kew Gardens, which I had found to get information and ideas for my other project on the side of this FMP: Connecting, which ironically has connected these two projects because of the style guide.

Like the rest of my brand design, I kept the style guide simple, showing only what needs to be shown for people to see and understand what has led me to where I am now, as well as showing why something in the brand is how it is.

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I’m really pleased with how my style guide looks. It is clean, fresh and shows a good, detailed understanding of how you can use the brand and apply it yourself whilst keeping to its theme and brand identity.

The style guide includes information about colour blindness also, as well as showing all of the necessary examples of my work that is important to be shown in the style guide, so that they also are recognised. This is because I have a lot of elements in my project, and it is important that everything is presented, to show the work I have put into this.

What I am going to do with my style guide is print it on high quality paper and ring bind it, to give it a fresh and professional appearance. My style guide is a part evaluation/guideline of my project/brand. I thought this would also work well with giving to customers, if they were to purchase a product for the first time, they can receive this booklet to give them some information also, bringing closer the relationship with the brand and their customers.

Making my style guide: inspiration.

Having completed the main elements of my project, I want to create a style guide for my brand to bring everything together. Because my branding has so many elements, a style guide will help to tie it all together.

I had a look at a few existing examples, as well as looking at the guidelines I used for my Connecting project: Kew Gardens postcards. Looking at the style guides, they all explain how the brand works, the background and how you need to apply the elements to ensure that there is a same theme running throughout the work to ensure that it does not change, otherwise it would run a risk of preaching copyright.

Looking at my work, I will need to ensure that I include the following:

  • Background of Chroma and about CVD
  • Brand elements (typeface and colour schemes)
  • Logo variations
  • Size limit of logo on print
  • Print formats
  • Resolutions for screen and formats
  • Visuals for portrait and landscape

By creating a style guide, it will show how the overall design and concept of my branding is different in comparison to the rest of the clothing brands out there, and how I have chosen to take different routes of design elements during the process.

Moreover, I intend to have my style guide printed, which can also be possibly used as a booklet to be given to customers if they were to buy my products, as it will give them an insight of how the brand has carefully thought about every step of the design process, making sure that Chroma has secured that gap in the market.

https://designschool.canva.com/blog/50-meticulous-style-guides-every-startup-see-launching/

http://assets.kew.org/files/Kew%20Brand%20Guidelines.pdf

Designing my logo ideas.

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I decided to expand two logos that I thought would work well with the company. The first one was the structure of the DNA, the next were lines that you would get on graphs etc. I wanted to add variation and experiment with these two logo designs to see if any one looked better than the other.

Logo design 2

I did not feel that the second design had much impact overall for the company. Although I liked the concept of it, I felt my original idea works better. The logo itself did not stand out as much as the first design. Although it is simple, I felt that my initial design had a lot more in-depth meaning to it.

Logo design 1

For my logo, I tried out different fonts and I had a go at how I could change my logo as I tilted it sideways and so on. I found that Century Gothic was the most appropriate font to use, as it is diverse, bold and it works well on any surface, as it is clear to read.

Final

When making my logo, I also first created it in black to ensure that it would work neutral as well as in colour, which I thought it worked well in both ways, allowing more variation for the logo.

I even tested the logo to make sure that the tones did not clash as I turned it to colour blind mode, which I found the colours did not blend too much against each other, allowing enough contrast for the audience who could be colour blind to see that the logo does come in a variation of colour.

What I would like to try to plan on doing next is to make my style guide and to get my idea mocked up on a few materials that KSA could possible be using, to give them an idea of how they could use the logo.

Design sketch for WOTX.

I did a quick sketch for how I would like my website campaign to look like. The idea of it is that the pages are going to be linked, and they will all be anchored. What this means, is the navigational process will be extremely easy.

The whole point of the campaign is to inform the audience what all of the tanks are and giving them a taster of what it is like to play the game before they download it. The story will be told through the history of the tanks and the soldiers that work inside it.

 How the campaign will work, is it will run on its own separate domain, but it will link with the original website. I want to ensure that everything has been carefully thought through with this project. Because digital design can easily leave certain parts out, I want to make sure each ‘page’ is thoroughly done.

  • The initial homepage will be a video that has sound effects of people talking in the game within the tank. The video will show snippets of different scenes, from joy riding to battles in various tanks and the view will be like the audience is playing the actual game. The homepage will have the button to start the free trial as well as the option to try the ‘tank tester’ that follows the trail of the tank. As you click on a button from the menu, the tank will suddenly divert and the page will begin to appear until it is fully shown.
  • The menu will be hidden at the top on the side there will be the funnel where the bombs are shot. If you click on it, the menu will shoot out like as if it were a real gun. The funnel will have an ‘X’ on it, so you can close the menu if you wish to do so also. The menu will have a homepage, about, tank testing and contact button. It will be kept very simple and easy to navigate. On the menu also, it will include the link to go to the original WOTX site also.
  • The about page will consist of facts about the game purely to give the audience some information. I want to keep this as minimal as possible to allow the focus to be driven to the testing page.
  • The testing page is the primary focus of the campaign. When you select it from the menu, 9 flag buttons will appear, and when you hover over one, half a face of a soldier from that region will appear, and when you click on it, the flag will appear again and it will direct you to the next anchor page. The flag will now stay on one corner to help you keep track of what you’ve selected.
  • The next page will show a map of the game, with circles going around to represent all of the tanks, which will be ranked in a clockwise motion. When you hover over one of them, a faded picture of that tank will appear but the blueprint will be more apparent, and when you select it, the tank will come together in an animated version.
  • The next page will show the information about the tank, the soldiers in the tank, and all the advances you can put on the tank, which will adjust the factual information about it. Once you are happy with your selection, you can click on the button to give you a pre taster of what it is like to be in the game with your selected vehicle.

The last page will show you what it is like to play the game. You will have 3 lives, and you have about 5 minutes to make a target. By having a 5 minute mark it will give the audience a taster of figuring out the game and the controls, and when it is up and they have failed/succeeded, it should encourage them to want to try again and downloa

Evaluation.

For this project, my main focus was to make sure that I had got my research done early enough to be able to go out and explore, leaving enough time to focus on making my book. Not only have I managed to achieve this, but also I was able to find out any errors and amend them before the final deadline.

The book overall was not exactly how I had originally intended for it to look, but overall I am completely satisfied with the amended result. Originally, I had wanted to make my own book, but because I had not done enough experimentation and research on it, because I had decided on wanting to do this halfway through the project, it was best to stick to the original plan.

The book was not the hard part of the project. Once I had got my information, images and facts, it was easy to put the pages together without too much planning. The idea of the pages was to allow freedom and flexibility on the pages for the audience, so that they can change and add to the pages to how they please.

What was the biggest challenge for this project was changing the locations from going around the UK to narrowing it down to one city. The reason this was a challenge, because I had already done extensive research prior to this, as well as having everything mapped out on where I would go. This had to be changed because of the limited time and money I had in order to achieve this. Nevertheless, I was still able to commit to the proposal of encouraging “people to explore more than just the comfort of their hometown without flying”.

I feel I had hit the intentions of the original proposal and the target audience really well. People feel encouraged to explore the places I had visited, but also the book gives people some general facts and knowledge about the city, which could encourage people to possibly venture out beyond London and explore more.

I would have loved to have more time spent on the pages and making sure that all of the pages make sense. I would have also liked to have more time on illustrating a few more images etc. but I can say that this has inspired me to want to explore more and keep finding things and places that others have found for me to find, but also hopefully find something that others may not necessarily know is there either.

Brainstorm.

To get a few ideas going about what I could think about doing for my FMP, I decided to brainstorm some ideas for inspiration in what I could think about doing. My ideas ranged from the possibility of doing a game, to creating a new brand identity. What stood pout for me most was the idea of creating a book. I’ve always wanted to design a book, and I feel this could be a good opportunity to make one. Next to this option I thought of the idea of travelling or cooking. Because I love photography, it would be good to try and incorporate this in some way.

Cooking and travelling is appealing to everyone if I was to think about my target audience. A lot of people enjoy exploring but struggle to find the money to go across the world, and people want to be able to cook good food, but are continuously challenged with finding one simple meal, because there are so many out there. My solution would be to try and resolve these problems as an idea for my FMP.

Evaluation.

I think I kept my target audience the same throughout the project in specifying it towards adults/teenagers or just anyone who is interested in adventure, trying new things and/or photography with design. All of my articles I wanted to keep easy to read with the typefaces I had used and focused on the imagery part rather than the amount of text on the layouts. I feel my articles linked well with the selected magazines also.

I really liked the idea of implementing minimalism to my magazine layouts and making them my own individually in the magazines, causing them to stand out against the other articles without looking out of place against the rest. I thought my chosen magazines would make this project an interesting challenge in how I can incorporate my ideas into the magazines and linking both together. I experimented quite a lot with layout designs and options, taking a lot of inspiration from the designers and existing layouts that I had previously researched.

I would have liked to have played around a little bit more with the layouts and experimented more with different types of photography, but I feel that what I have got links well to the overall theme of my chosen magazine, and has a nice professional appearance about it.

By doing this project, it has given me fresh ideas and influences to possibly want to make my own book using minimalistic ideas to work with also. Personally, I really liked my magazine spreads, I think they all have their own unique identity to each spread, but they are also similar in the theme that I wanted to show.

Contrasting environments.

I came across someone called Mr. Edwards on WordPress about contrasting environments, and I loved his technique of blending two of the same or different environments into one photo and making it look like one image. I thought this could be something interesting to try out with my photography, so I gave it a go on an image of the sky, and an image of an abandoned prison.

Alongside this, I found an article that combined two types of contrasting environments. I love the contrast in colours and shapes that each image gave off, aligning the text in a symmetrical manner also on both pages.

practice_sky_buildingAlthough I really like the idea of the contrasting environments, I feel that the images are not strong enough and I would not be able to write a convincing enough article about it for my spread to make it interesting enough for people to want to read it. I would like to use this idea for upcoming projects however, seeing these images have inspired me to think about using the city of London to capture some interesting photography perhaps.

Ref: https://mrdedwards.wordpress.com/unit-57-photography/contrasting-environments/

http://www.bryanjnanista.com/test/