I want to create an advertisement for my clothing brand, and so I had a look at some existing posters that are currently on display around London. I noticed how minimal the posters that were attracting my attention were. I want to keep to my minimal theme for my poster, but I also want to try and include the Ishihara effect that I had previously done to link everything together.
Moodboard 1 – Fashion posters
Moodboard 2 – Effective advertising
Moodboard 3 – Fashion posters in different perspectives
I then went further to have a look at more posters that give a slightly different approach to fashion. I’m a little unsure about using models for my advertisement as the clothing brand is unisex (with male and female options), but I want the advertisement to stress that it is mainly for those who have visual impairments.
Final test as a circle
I managed to make my logo in the shape of a circle after putting a circle behind it when I put it in the software. I feel this is really important to put in my advertisement, as it makes a bold statement to everyone the fact that everyone can read what is inside the image. For my poster, I want to promote the clothing as well as this effect. I decided to note down the three things that I want in my poster:
- Photographs of the clothing, not the faces of people. I want the poster to not categorise just one group of people, regardless of race, ethnicity and disabilities.
- I want there to be a statement that implies what we do that is shown in the pictures.
- The Ishihara effect of my logo must be included to help the story process.
- We’re not here to test you; we’re here to serve you. Chroma Clothing, the brand that understands.
- The brand everyone can see.
- What colours do you see? It doesn’t matter, we can tell you that.
- You do not need to know what colour it is, we will do that for you.
- (If the images were black and white) Do you like it? I picked it out myself.
- Chroma Clothing. Walk out with more confidence than you came in with.
- We’re not here to test you; we’re here to tell you. Chroma Clothing. The only brand you can call a true “colour co-ordinator”
- This is for you 5% out there in the UK; that’s 2 million. Chroma Clothing, the brand that understands.
Practice poster 1
Taking inspiration from what I have found so far, I have decided to do a few quick mock ups from the very quick drawings I had come up with whilst I was researching.
The images I put together based on the three points I wanted to make sure I included for my poster. What I made sure of was that the people’s faces were not included, and the images of the clothing only gave a brief glimpse of the fashion, which will encourage people to want to explore the shop more.
Practice poster 2
Practice poster 3
Despite the focus is meant for the clothing, I wanted the Ishihara image to be the centre focus of the page. This was because it is what symbolises the whole brand. The fact that everyone can see the logo within the image I feel is extremely iconic for the advertising.
Knowing that there have been complications with people with vision deficiencies who struggle everyday with colour, I want to end the frustration by turning everything black and white, and only leaving colour in the Ishihara image.
Practice poster 4
The final image I felt worked the best. I wanted to keep all of the text minimal for people to quickly read it, but I also wanted it to make a statement and tell a story at the same time.
The image in the background I feel I can be flexible with my own images. I like how the people are coming together, as if they are uniting, which is what my brand states boldly with the fact that it focuses on bringing everyone together, and making sure those who are colour blind have a better independent shopping lifestyle (with a wider colour variety wardrobe).
I am still a little bit unsure as to what I will write on the poster, and how I will lay out my final poster, however I am happy with the progress that I am making with it. With this style also, I can be flexible with different layouts and styles suiting various advertising billboards. I can also make a series of these posters also by merging pictures together in different segments.