poster

Final posters.

I still felt this image had further room for improvement. After printing the pictures quickly I had a look at what I could do to take these further and improve them. Eventually, I began to experiment with where everything was going, and I added some more depth and shadows in the pictures.

Improved version

I realised adding the small details such as shadows in the background of the image, the picture began to look a lot more vibrant and noticeable. Similarly to all of the other pictures, I tweaked them so that they all fitted the same and looked similar from each other.

Improved version

Improved version

Having the new designs mocked up on these signs also has helped me to see again how they would look if they were presented in real life, as well as getting understanding of what you would see first when you look at the page. The pictures are quite busy, but I think the execution of levelling everything so that you focus on each area differently has been done well, especially now with the final amendments.

Experimenting with my clothing and illustrations.

Moving forward onto my posters, I have decided to proceed with including illustrations of people on the clothing, because I feel this would be the most appropriate way to advertise the clothing, as well as making my posters look different in comparison to other advertisements that are out there.

A lot of fashion use models, however I don’t want to advertise specific target groups or ages for my brand, as I want it to be accessible to everyone, aware of the fact that people of different ages suffer with CVD.

I found a few more images to give me some inspiration of how I could set out my illustrations, and in response, I quickly cut up the pictures I had printed and played around with what clothing items I wanted to pair up for my poster.

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Having done this, it enabled me to see what would look good as an outfit, and what potentially wouldn’t. I wanted to include movement in the images also, which is why I laid out the clothing items in the way that they are. Adding movement in the photo I felt gave more meaning to the clothing, as well as when I put my illustrations with the pictures; it would help to being the poster to life more.

I quickly sketched some faces that I would like to use for my poster, and I drew them in the style that I felt would work well with the images, as they are simple, but I felt that they would add to the images well, especially when I mock them up.

Putting them altogether, I could see there were some ‘size’ adjustments, however I can see what my idea would look like once I put it into illustrator to refine. So far, the results are looking clearer to how I would like my advertisement posters, as well as keeping to my whole theme of simplicity and inclusion of everyone.

illustrations over collages.

I decided to quickly do some very brief illustrations on top of some more collage pictures that I had put together in response to my research about illustration pictures to use for my models, instead of taking photos of real people. Personally, I work much better sketching my drawings rather than fine line, however with a few of these images, I feel that there is a lot of potential with what I could do with this style for my poster.

A few images I was not too impressed with. Because I was drawing purely from memory, using a pen was difficult to get the faces right, making very easy mistakes that I could not get rid of.

I decided to use my mistakes as a strength in this experiment, and although the illustrations are far from perfect, I think when I get the pictures of my clothing, there could be a lot of potential with what I can do, if I were to use this for my posters.

The benefit of having this style is that I can apply it to a series of posters and have a few links if I have time to make more than one. Showing variation also helps to tell the audience the story of the brand told in more than one way, especially with advertising. This idea will also give my branding identity of imperfections, but imperfections told in a different way.

Considering that this is what my brand is about, I feel this would be a good concept to consider when I gather my pictures together, and to try and refine my illustrations as I practice with my real images.

BP advertises with Ishihara images.

I came across an article from 2006, which was about the campaign for a greener planet using Solar, Bio-Fuel and Wind power. The issue with this campaign was that it was addressed (supposedly) to those who are not colour blind.

Reads: Wind

In the article, Thomas Loudon, who suffers with red-green colour blindness found the image impossible to see. Despite BP replying to his complaint suggesting that they had tested and changed the image to ensure that everyone including those who are colour blind could read it, it appears they had not fully considered their audience enough.

Reads: Solar

The reason behind this was to reminisce the colour blind style as the “patterning of the first few panels” was executed in black and white, inspiring them to want to use the Ishihara effect in response.

Reads: Bio Fuels

With this in mind, I want to ensure that everything I have done for my campaign can be readable to every one of various colour deficiencies. I feel I have addressed this quite carefully throughout my project alongside with the various testing’s of my logo and the colours I have been using throughout my project.

Despite this, it has encouraged me to keep making sure that everything I am doing I am considering the whole target audience, and making sure that everyone can access my website and see my brand easily and independently.

http://www.color-blindness.com/category/pics/page/3/

Making collages.

I had a go at experimenting how I could incorporate my own posters using magazine scraps. I printed off the Ishihara image to place over the top of each collage that I made to see how I could get different compositions to work around it.

I found that the experiment did not benefit me into finding how I could get images to work; I found it was interesting to see how I could get different pictures to clash purposely together.

By putting together the images in a random set order, I feel that they worked with this clash. By doing this experiment, it has made me think about how I could possibly use the images that I will take of the clothes alone to put in my advertisement poster, but making everything look random in a correlated way.

I still feel it is more appropriate to keep my clothing images for my poster in black and white to ensure that everyone can see the pictures, and that there are no confusions with the colour co-ordinations.

Proposal.

My aim for this project will be to come up with a new minimalistic clothing brand that tailors for those who find it hard to go shopping independently and choose their own style of clothes. Using people who are colour-blind as my example, people cannot see certain colours on clothes, and therefore cannot shop independently without guidance of another person with perfect vision.

From this, I intend to design an app that allows people to scan the clothes / tag, and reveal complimenting choices from that same shop for people to have a browse, helping them to pick outfits without colours clashing.

Following from these two concepts, I will design the tag to scan as well as create a website version, so people can have a look online and order the products to their home, giving multiple options to shop.

The brand I will design will be targeted at those who are colour blind, and I also intend to create a minimal advertisement poster to compliment the theme. Moreover, the target audience will be those who are adults, and the fashion will be a combination to suit various age groups for both genders.

My method of research will be to look at existing clothing website and apps, as well as the simplicity of logos. I will research about colour blindness and how technology is becoming more advanced, enabling people to interact more than ever.

I will carefully revise my work throughout and ensure that everything is done in good time. I will also keep making sure that I am meeting my learning outcomes through critical analysis and continuous problem solving. By showing this, I will be doing thumbnail sketches, mock-ups and experimentation with each element to ensure that I achieve the best possible outcome.

I intend to have each element of work done on average one per week. This will leave me enough time to get everything made, prepared and ready for the final hand in at the beginning of June.

Evaluation.

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Throughout this project, I have enabled myself to explore deeper into how design can be even more effective than how it previously was. My project was basing the idea of how A Short Story can tell so much inside one person, let alone hundreds of thousands.

I got my original idea after looking at inspiration from paper cut outs. The stories that were told using imagery inspired me to want to try and present the same idea but told in a different perspective. The Who Am I? exhibition at the Science Museum influenced me to want to show people the possibilities of what it contains, giving my idea a purpose.

My overall idea was to create a detailed cut out piece to show what goes on inside someone’s head, similar to how the exhibition looks into everyone as an individual. By doing a poster in the format of a paper cut out gave it some form of individuality to the person creating the poster (AKA myself) and gives the advertising of the exhibition a fresh appearance in comparison to the older styles.

I wanted to incorporate a magazine article to further show development for the exhibition advertisement. Choosing New Scientist helped me to link all of my work together, and to explain about the exhibition in a more descriptive way, other than just the advertisement.

I felt my project throughout showed the theme clearly through the poster, article and the mock-ups, showing what goes on inside someone’s head. I was happy with how I continued to push my work further through the feedback of considering those with visual impairments. Considering those with visual impairments, such as colour blindness, had helped me to ensure that my design is accessible to as many people as possible, knowing that the exhibition is a public exhibition for everyone of all ages and abilities to access.

If I was to have more time doing this poster, I would have liked to produce a series to show put up for the advertisement. I would have liked to do multiple people to see what went on inside their head specifically, creating an individual identification for each individual to further show how everyone is different but connected.

Overall, I really enjoyed the project. The most challenging part was ensuring that the cut outs were done correctly and efficiently, however the poster overall executed well, alongside with producing the mock-ups to show how the poster would alternatively look on different banners and templates, but also in the magazine article of New Scientist.

Final pictures.

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After taking my pictures, I had a look at what ones I felt would be best suited for my advertisement, article and mock-ups. I narrowed my images down to 7, which were all produced in RAW format, which I found gave my images a far better and more accurate quality of colour in the picture.

The compositions of my images are presented so that I can be flexible if I wanted to have a border around it, or leave it how it is. Because there will be text going over the top, I will need to think about how I will position the text to allow the top part of the image to still be the main focus, but also show enough information to what the poster is displaying.

Mock up of my final poster.

Before I do the article for my final piece, I need to complete my picture. To make sure that everything looks the way I am intending it to, is I did a quick mock up digitally using a silhouette from Google. I then also used the Science Museum logo to see how it might possibly look.

I decided to colour it also using the colours that I have for my card, to ensure that the colours work well with the cut out. I was really happy with the result, so I decided to do it again using my own silhouette. What I have decided to do, is render the Who am I? in illustrator to make sure it is not blurry on the poster. I am deciding to do the text digitally after I have completed the picture. I thought this would still work really well considering.

I then changed the cut out to white. I thought this worked a lot better than the blue. What I thought I could do, is use the white card and underlay it from the purple, so that the white comes through instead of the blue on the cut out, to make it stand out more.

I had a look at it on its own as a paper cut, and I felt I it was missing something slightly at the bottom. I thought about putting an additional layer of text relating to the whole topic of what I am talking about. I thought about putting a quote of ‘lets get personal’ at the bottom.

 I first experimented with an existing image on the bottom and put a circle over the image so there wasn’t a clash with the text and image. I thought that this did work really well as it allowed me to be able to add text onto the image without feeling I have to crop / cut anything I don’t want to.

Quick sketches.

Following from what I have researched so far, I began drawing rough sketches of scenes and images of what I thought I could relate to with each of the topics mentioned previously.

The first image was based on love of London. The landmarks and scenery and the roads intertwining around everything is what makes London what it is.

The second image was focused around fitness and love. It was also drawn to show how health is important.

The second image was focused around fitness and love. It was also drawn to show how health is important.

The third was an experiment to what food could be drawn in various outlines. I thought food would be the hardest, so I drew all different types to make sure they are easily enough to be recognised.

The third was an experiment to what food could be drawn in various outlines. I thought food would be the hardest, so I drew all different types to make sure they are easily enough to be recognised.

The fourth is displaying emotions. Influenced from roller coaster and what they can symbolize, I thought this would make a good example. Similarly to the question marks, symbolizing how someone may question everything.

The fourth is displaying emotions. Influenced from roller coaster and what they can symbolise, I thought this would make a good example. Similarly to the question marks, symbolising how someone may question everything.

The fifth was a quick experiment on the 3 animals that I personally love. I went a bit further in trying to make them look like the outlines as if I were to cut them out, because I feel these could have been the hardest to cut out if I was not careful on proportion.

The fifth was a quick experiment on the 3 animals that I personally love. I went a bit further in trying to make them look like the outlines as if I were to cut them out, because I feel these could have been the hardest to cut out if I was not careful on proportion.

The last one displayed hobbies. I tried to merge a few pictures together to see how it may look as they all connect.

The last one displayed hobbies. I tried to merge a few pictures together to see how it may look as they all connect.

The sketches I drew were to give me a good understanding of what I can put into the picture, as well as knowing how complicated it would have to be. The idea is to come up with one big image with all of the stories connecting through the paper cut, with delicate cuts and refined images.

What I intend to do next is begin drawing the final piece, going over each section carefully and making sure that I have got the proper outlines correct before I continue to the next stage.