postcard design

Final adjustments.

I want to print my postcards using Moo, a printing website that produces in high quality. As I saw my postcards on the preview, I noticed that the landscape postcards’ notes were very close to the trim and bleed.

I want to make sure that there is a good enough gap to prevent any trimming happening on my postcards, so I have decided to move the notes up on the landscape images. Understanding how the bleed and trimming works, it is important to make sure that any text is at least 3-5mm away from the trimming mark, to make sure that no clipping occurs, or that the text does not look like it is going to fall off the page.

Advertisements

Final postcard designs.

These are my final designs for Kew Gardens. I wanted to take into consideration of the text on the image, so I placed it centrally on all of the pages, and put them near the edge to allow as much of the image to be seen as possible.

Some of the facts were longer than others, so I put the longer facts on the landscape images, as that allowed more room for the text to be placed. All of the images show plants and locations of the beautiful garden, with a fact about the plants to bring both the text and imagery together.

I’m really pleased with how these have turned out, as they look different to the usual style of Kew Gardens, but they represent a modern appearance using photography. I would have still liked to note down the co-ordinates of where I had taken the photo, as that would have been a nice addition to the postcard and made them more interactive with the audience, as they could take the postcard and locate where I had taken the photo. I would like to get these professionally printed also to showcase my work, and to see how the photos look in print.

The photos chosen are peaceful, they show colour in different forms and gives the audience a small taster of what they could / have seen in the magnificent place, as well as giving them some information they may not have realised, connecting them with the gardens, rather than just visiting.

Experimenting with my postcard designs.

This slideshow requires JavaScript.

I began with playing around with the designs of my postcards following the guidelines of Kew, as well as wanting to implement some factual information about Kew and why there is so much more about the gardens than the landscape.

These were my 4 final results, which I could consider using as my final design. I felt that the title of Kew Gardens was not fitting with the actual design of the postcard.

Despite trying out different techniques such as masking some of the image out, changing the colours of the title, as well as making the image smaller, I felt this took away the effect of the image, which is what I want to stand out.

This slideshow requires JavaScript.

6 – FINAL DESIGN

I decided to consider putting the logo at the back of the postcard. I saw some postcard designs for the back of Kew Gardens, and the back designs have been kept simple for people to write on the back. I want to keep the back design simple also, taking inspiration from their existing postcard designs; I put together my back design, including a small flower illustration as a little ‘decoration’.

4 – Final Layout

5

My final experimentation was to put a fact about Kew on the front in their style. I thought this fitted more than the other designs, as it is clean, simple and does not clash with the photography. I had a go at putting one of the other symbols on the front, however it was blending too much into the picture, not allowing it to be visible and causing eyestrain because of it.

Response: Postcard designs.

In response to what I have found for this mini project, I have produced the front of my postcard designs in a modern, illustrative way using photography. I wanted the pictures to look slightly abstract with subtle colours coming through, giving the audience a glimpse of what they could be looking at as they come to visit the gardens.

This slideshow requires JavaScript.

The designs themselves I took into consideration with the originally existing theme of Kew Gardens, and I wanted them to be applied easily with the rest of what they do.

I also went on to look at their typography, and I came across their actual guideline. I thought this would be an excellent resource to use in order to ensure my postcard designs match as closely to their specifications as possible.

The guidelines explain everything from colours, to fonts, to advertising, to board layouts. It is an extremely useful template to use, and I can also use this as part of my research for a style guide for my FMP, helping to bring everything further together.

With the images I have got, I will begin to create a template that I can use for the postcard designs. Using a template will mean that I will have a consistent design theme running throughout my postcards still.

http://assets.kew.org/files/Kew%20Brand%20Guidelines.pdf