Making my style guide: inspiration.

Having completed the main elements of my project, I want to create a style guide for my brand to bring everything together. Because my branding has so many elements, a style guide will help to tie it all together.

I had a look at a few existing examples, as well as looking at the guidelines I used for my Connecting project: Kew Gardens postcards. Looking at the style guides, they all explain how the brand works, the background and how you need to apply the elements to ensure that there is a same theme running throughout the work to ensure that it does not change, otherwise it would run a risk of preaching copyright.

Looking at my work, I will need to ensure that I include the following:

  • Background of Chroma and about CVD
  • Brand elements (typeface and colour schemes)
  • Logo variations
  • Size limit of logo on print
  • Print formats
  • Resolutions for screen and formats
  • Visuals for portrait and landscape

By creating a style guide, it will show how the overall design and concept of my branding is different in comparison to the rest of the clothing brands out there, and how I have chosen to take different routes of design elements during the process.

Moreover, I intend to have my style guide printed, which can also be possibly used as a booklet to be given to customers if they were to buy my products, as it will give them an insight of how the brand has carefully thought about every step of the design process, making sure that Chroma has secured that gap in the market.


Postcard inspiration.

I decided to have a look at some existing postcards and their designs. I was becoming more drawn to the styles of illustration over photography as I was researching. All of the designs were completely varied, which gave me a lot of inspiration when it comes to designing my own postcards.

I feel that the postcards that had a more illustrative style felt more personal, which to me represents the idea of connecting also. In relation with this to what I have produced for Kew Gardens, I can see how illustration and photography can benefit each other by merging the two styles together.

Although I did like the digitally illustrated designs, I wanted to take a different spin on my designs and make people stop and think about the design, rather than just knowing how it was made. Because the pictures are personal to Kew Gardens also, it brings a lot more sentimental value to the designs, as well as making them different.

With my style also, they can be sued as a collectibles item, which can be used as a challenge for people going to the gardens to try and find where I took the photos, as I took them in very public and specific areas of the garden, which are easy to find.

What this project reminded me of was my project last year Weird and Wonderful London, the activity book. I would have loved to work out my exact location of where I took my photos, as I could have put them on the postcard for people to find the location themselves.

Despite this, the postcards will resemble the feeling of connecting to nature and you as a person through the design. I intend to research more about Kew Gardens and find out some interesting facts and information that I could put on the postcards. By doing this, the postcards will have more value and meaning to them, as it will be informing people as well as showing what beauty they could be visiting.

Postcard design experimentation (further).

I wanted to take my photos further, so I found a tutorial online that turns photos into illustrations. I thought this could work really well for my project and link nicely with the older style postcard designs.

What I did differently in comparison to the tutorial, was on one of the layers (sketch layer), I put the mode onto screen, and added a mask set at 20% to reveal some of the colour from the original image behind. I also included an extra layer with the blend mode on ‘multiply’ to bring out the lines more.

I love what I have done to my image; the picture still brings out that calmness but also a little bit of curiosity to the image. The level of detail is emphasised with the effects I have put onto the image, and it shows the beauty of what the place has to offer.

I then changed the layer mask option and instead of having the layer on ‘screen’, I changed to ‘colour dodge’, which allowed some of the colour to come through. I felt this was much more effective as it allowed more colour to come through across the page, rather than in certain areas.

I really like this technique, and I would like to use this for my postcard designs. With all 36 images I have got, I would like to use this effect on all of them, and create a whole series of beautiful postcards/advertisements that Kew Gardens can use for their new design.



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Influenced by what I have seen, I have decided to think about how I can include the biological facts of Kew, but also combine this with their vintage style with my photography. I got 4 photos from my selected few and did some quick experimentation in Photoshop to see what I could do with my images, and simply using the filter option, I remembered the mosaic effect. To my surprise, I felt that this worked really well on my pictures.

I feel I could still go further with this however. I want to show in a modern style the idea of peace and connecting through design in the postcards and advertisements. Kew Gardens have a lot to offer to the public, and there are endless surprises as you venture around the vast garden.

Because of this, it can be easy to miss little details. Thinking about details, the postcards need to show that attention to detail is essential to the garden, and because there is so much to look at, looking at what you can see is important, as that is what makes you feel connected with the place and yourself as a person.

Experimenting with my clothing and illustrations.

Moving forward onto my posters, I have decided to proceed with including illustrations of people on the clothing, because I feel this would be the most appropriate way to advertise the clothing, as well as making my posters look different in comparison to other advertisements that are out there.

A lot of fashion use models, however I don’t want to advertise specific target groups or ages for my brand, as I want it to be accessible to everyone, aware of the fact that people of different ages suffer with CVD.

I found a few more images to give me some inspiration of how I could set out my illustrations, and in response, I quickly cut up the pictures I had printed and played around with what clothing items I wanted to pair up for my poster.

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Having done this, it enabled me to see what would look good as an outfit, and what potentially wouldn’t. I wanted to include movement in the images also, which is why I laid out the clothing items in the way that they are. Adding movement in the photo I felt gave more meaning to the clothing, as well as when I put my illustrations with the pictures; it would help to being the poster to life more.

I quickly sketched some faces that I would like to use for my poster, and I drew them in the style that I felt would work well with the images, as they are simple, but I felt that they would add to the images well, especially when I mock them up.

Putting them altogether, I could see there were some ‘size’ adjustments, however I can see what my idea would look like once I put it into illustrator to refine. So far, the results are looking clearer to how I would like my advertisement posters, as well as keeping to my whole theme of simplicity and inclusion of everyone.

Mini brief – Reconnecting.

We have been given a small brief to explore a place that involves connecting and reconnecting. The outcome is to come up with a design response based around these two keywords by visiting somewhere.

The first thought that came to my mind was to think about my previous project Weird and Wonderful London, an activity book where I explored London’s unusual places, giving personal responses to each place I has visited.

Looking back at this project, I noticed that I had also researched places across the UK where I was originally planning to visit until I had condensed it all down.

To help me get some ideas about what I could do for a design response, I did some research. I was more drawn towards the idea of photography and adding an unusual twist to the photographs, whether I illustrate over them or manipulate them in Photoshop.

I noticed that I was becoming more drawn to collages and photographs layered as I was researching more. What I like about this style of work is the story you can tell in one image, but have multiple events going on in a different way every single time.

If I were to produce a piece based around postcards for my place of visit, I would think about how I could create one giant postcard that is made up of all smaller ones. Taking inspiration from my research so far, the idea of having one big image of a collage or photograph with type on, which can be divided into smaller pieces, makes the idea different and unique.

Furthermore, in response to where I may go to compliment with this style, I would like to think about places that could tell a lot of stories, or has a story behind it that makes the audience feel a connection through their senses.

Scribble pen.


The Scribble pen is an amazing piece of technology that allows you to pick up to 16 million colours worldwide and draw with that colour before your own eyes. Working on both pen and tablet, you press the end up against the colour you desire, and it will save the colour, allowing you to go to new levels of drawing.

I thought this idea was amazing. Knowing that you can use almost any colour in the world, and be spoilt for choice when you begin drawing. This reminded me of the idea of me scanning the QR code on my tag to feed back to the app; the ideas are similar that it picks up that specific code of that product, and it saves it for you if you wish.

What I found interesting was that the colours converted for Scribble are converted to RGB, CMYK and HEX, the 3 colour conversions that give that shade its identity.

I thought this was inspiring to include in my project and the clothing. When an item of clothing is saved, I could show the colour identification(s) within that clothing item, which essentially could help those who are colour blind match even closer to other groups of clothing to make sure that they are not getting confused with similar tones.

BBC told to do more for the colour blind people.

BBC elections 2014

For some of my research, I was told to have a look at this article about the BBC and the lack of help given to the colour blind people. From my research, it is stated that 2 million people in the UK alone are colour blind.

The election campaign was supposedly ‘brushed off’ when Kathryn Albany-Ward, founder of Colour Blind Awareness mentioned some of the graphics were “unreadable”. I thought this was really interesting to take note of, especially due to the fact that the BBC is one of the most well known companies around, and that by assumption, they should have considered this aspect.

The fact that the awareness of those who are colour blind is still an argument that has been going around influences me to want to make sure that my website emphasises on the fact that I, the ‘designer’ and ‘founder’, has acknowledged this ‘noise’ in graphic design, and that I want to close the gap between those who have visual impairments, and those who would supposedly be known to have ‘perfect vision’.

Knowing that around 5% (and growing) people are colour blind, it is a significant proportion, and knowing that these people cannot understand what a major company is ‘showing’ to the audience, it means they cannot see nor understand what they are trying to do, causing a major issue to how they perceive everything.

The BBC has also had issues with people who are blind with their access to reading online articles easily. Although they have now changed their layout, it is appearing too frequent that they are not considering the whole target audience.

This therefore has ensured me that I want to make my website as accessible and noticeable to those 2 million people, as well as to everyone else. Because people who are colour blind can face huge difficulties knowing what they are doing, what they are buying and what is actually going on around them, I want to ensure that my website will bring them comfort and independence, as well as knowledge.