illustration

Final adjustments.

I want to print my postcards using Moo, a printing website that produces in high quality. As I saw my postcards on the preview, I noticed that the landscape postcards’ notes were very close to the trim and bleed.

I want to make sure that there is a good enough gap to prevent any trimming happening on my postcards, so I have decided to move the notes up on the landscape images. Understanding how the bleed and trimming works, it is important to make sure that any text is at least 3-5mm away from the trimming mark, to make sure that no clipping occurs, or that the text does not look like it is going to fall off the page.

Response: Postcard designs.

In response to what I have found for this mini project, I have produced the front of my postcard designs in a modern, illustrative way using photography. I wanted the pictures to look slightly abstract with subtle colours coming through, giving the audience a glimpse of what they could be looking at as they come to visit the gardens.

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The designs themselves I took into consideration with the originally existing theme of Kew Gardens, and I wanted them to be applied easily with the rest of what they do.

I also went on to look at their typography, and I came across their actual guideline. I thought this would be an excellent resource to use in order to ensure my postcard designs match as closely to their specifications as possible.

The guidelines explain everything from colours, to fonts, to advertising, to board layouts. It is an extremely useful template to use, and I can also use this as part of my research for a style guide for my FMP, helping to bring everything further together.

With the images I have got, I will begin to create a template that I can use for the postcard designs. Using a template will mean that I will have a consistent design theme running throughout my postcards still.

http://assets.kew.org/files/Kew%20Brand%20Guidelines.pdf

Experimenting with my poster.

I had a go at putting the illustrations on top of the clothing pieces, as well as putting together the clothing pieces. I also thought about using silhouettes instead of people to put on the figures. Both I felt did work, however not combined.

What I think would work well however is illustrating the arms and feet only without the face as shown in the first image. I felt that this was the most effective way of illustrating bodily features without singling out what someone should look like wearing the clothes. This way, it gives a much more subjective feel to the advertisement, giving more option of more people to feel like they can wear the clothing.

The silhouette alone also adds more movement in the image, without overpowering it, which is what I want for my poster. To refine it, I will illustrate the arms and feet again but more precisely for all of my chosen items of clothing.

What I will do following from this is to illustrate on each individual pair of clothing I have put together, and to try and see how I can get the parts to fit with the clothing.

Experimenting.

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Influenced by what I have seen, I have decided to think about how I can include the biological facts of Kew, but also combine this with their vintage style with my photography. I got 4 photos from my selected few and did some quick experimentation in Photoshop to see what I could do with my images, and simply using the filter option, I remembered the mosaic effect. To my surprise, I felt that this worked really well on my pictures.

I feel I could still go further with this however. I want to show in a modern style the idea of peace and connecting through design in the postcards and advertisements. Kew Gardens have a lot to offer to the public, and there are endless surprises as you venture around the vast garden.

Because of this, it can be easy to miss little details. Thinking about details, the postcards need to show that attention to detail is essential to the garden, and because there is so much to look at, looking at what you can see is important, as that is what makes you feel connected with the place and yourself as a person.

Images.

As I walked around Kew, I took pictures purely on plants because of how busy the place was. Although this was unfortunate, I wanted to make sure my photos showed peacefulness and a feeling of connection despite how busy it was, because the gardens itself makes you feel that regardless of how many people there were.

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With the photos that I have got, I’m really happy with the quality and how beautiful the shots were. Because of the time of year, the flowers were blossoming in rich colours, which I want to emphasise especially for my project seeing as it is the season for these plants.

What I have decided to do is look at what Kew already does for their advertisements. All I could find were beautiful illustrations that look old fashioned and give you that feeling of the gardens being vintage and truly one of a kind. The text is simple and bold, allowing the image to be the primary focus for people to have a look at.

Inspired by this, I feel I need to give Kew a modern-vintage identity for their advertisements. Their current advertisements appear to look like they are made with 2D painted layers, the shading is minimal but the level of detail with each ‘layer’ makes you stop and look at everything.

What I love about their advertisements is that it feels like they have purposely only used illustrative styles to give the audience a glimpse of what they could see, and how amazing the place truly is when you see it come to life as your enter the place.

Experimenting with my clothing and illustrations.

Moving forward onto my posters, I have decided to proceed with including illustrations of people on the clothing, because I feel this would be the most appropriate way to advertise the clothing, as well as making my posters look different in comparison to other advertisements that are out there.

A lot of fashion use models, however I don’t want to advertise specific target groups or ages for my brand, as I want it to be accessible to everyone, aware of the fact that people of different ages suffer with CVD.

I found a few more images to give me some inspiration of how I could set out my illustrations, and in response, I quickly cut up the pictures I had printed and played around with what clothing items I wanted to pair up for my poster.

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Having done this, it enabled me to see what would look good as an outfit, and what potentially wouldn’t. I wanted to include movement in the images also, which is why I laid out the clothing items in the way that they are. Adding movement in the photo I felt gave more meaning to the clothing, as well as when I put my illustrations with the pictures; it would help to being the poster to life more.

I quickly sketched some faces that I would like to use for my poster, and I drew them in the style that I felt would work well with the images, as they are simple, but I felt that they would add to the images well, especially when I mock them up.

Putting them altogether, I could see there were some ‘size’ adjustments, however I can see what my idea would look like once I put it into illustrator to refine. So far, the results are looking clearer to how I would like my advertisement posters, as well as keeping to my whole theme of simplicity and inclusion of everyone.

illustrations over collages.

I decided to quickly do some very brief illustrations on top of some more collage pictures that I had put together in response to my research about illustration pictures to use for my models, instead of taking photos of real people. Personally, I work much better sketching my drawings rather than fine line, however with a few of these images, I feel that there is a lot of potential with what I could do with this style for my poster.

A few images I was not too impressed with. Because I was drawing purely from memory, using a pen was difficult to get the faces right, making very easy mistakes that I could not get rid of.

I decided to use my mistakes as a strength in this experiment, and although the illustrations are far from perfect, I think when I get the pictures of my clothing, there could be a lot of potential with what I can do, if I were to use this for my posters.

The benefit of having this style is that I can apply it to a series of posters and have a few links if I have time to make more than one. Showing variation also helps to tell the audience the story of the brand told in more than one way, especially with advertising. This idea will also give my branding identity of imperfections, but imperfections told in a different way.

Considering that this is what my brand is about, I feel this would be a good concept to consider when I gather my pictures together, and to try and refine my illustrations as I practice with my real images.

Completed outline drawing.

To make my paper cut, I have decided to keep it 2D. This was because the amount of detail I wanted in the picture would have made the layers too complicated, and would have required far more time to complete. By making it 2D, it would be easier to also mount when it comes to taking a photography of the completed piece.

I began with sketching the idea, and then going over the sketch on tracing paper in red sharpie over the parts that would be cut out. By doing this, it gave me a good idea on what would be cut out, and how it could visually look.

After that, I went over it with a black pen and scanned it in. originally, I had scanned it in and tried to Live Trace in illustrator to straighten up any lines. As I was doing this, I felt it was taking too long, and knowing that I will be cutting it out along the lines would mean it would become ‘imperfect’ with the paper cut format.

From previous research, none of the lines appear perfect with the style I wanted to go by. I felt this would also defeat the idea of something being personal if the work was created with technologic assistance, rather than the person themselves.
I’m really happy with how it has turned out regardless. I have selected 3 coloured sheets to work with, blue, pink and white. I thought about having the blue as the background, the pink as the silhouette and cut the image with the silhouette on the same paper, and the white for anything else.

Image of myself for the silhouette

Image of myself for the silhouette

Quick sketches.

Following from what I have researched so far, I began drawing rough sketches of scenes and images of what I thought I could relate to with each of the topics mentioned previously.

The first image was based on love of London. The landmarks and scenery and the roads intertwining around everything is what makes London what it is.

The second image was focused around fitness and love. It was also drawn to show how health is important.

The second image was focused around fitness and love. It was also drawn to show how health is important.

The third was an experiment to what food could be drawn in various outlines. I thought food would be the hardest, so I drew all different types to make sure they are easily enough to be recognised.

The third was an experiment to what food could be drawn in various outlines. I thought food would be the hardest, so I drew all different types to make sure they are easily enough to be recognised.

The fourth is displaying emotions. Influenced from roller coaster and what they can symbolize, I thought this would make a good example. Similarly to the question marks, symbolizing how someone may question everything.

The fourth is displaying emotions. Influenced from roller coaster and what they can symbolise, I thought this would make a good example. Similarly to the question marks, symbolising how someone may question everything.

The fifth was a quick experiment on the 3 animals that I personally love. I went a bit further in trying to make them look like the outlines as if I were to cut them out, because I feel these could have been the hardest to cut out if I was not careful on proportion.

The fifth was a quick experiment on the 3 animals that I personally love. I went a bit further in trying to make them look like the outlines as if I were to cut them out, because I feel these could have been the hardest to cut out if I was not careful on proportion.

The last one displayed hobbies. I tried to merge a few pictures together to see how it may look as they all connect.

The last one displayed hobbies. I tried to merge a few pictures together to see how it may look as they all connect.

The sketches I drew were to give me a good understanding of what I can put into the picture, as well as knowing how complicated it would have to be. The idea is to come up with one big image with all of the stories connecting through the paper cut, with delicate cuts and refined images.

What I intend to do next is begin drawing the final piece, going over each section carefully and making sure that I have got the proper outlines correct before I continue to the next stage.

Further research and problem solving.

I explored further into paper cut designs, knowing that the task I was setting myself up was quite a challenge. Because my layers are detailed, it would not make much sense to layer them up, instead, I have decided to keep them 2 Dimensional.

I loved how the woman’s head involved a story, similar like the others. With this inspiring me, I have decided to use these as well as my research previously to come up with a story that goes on inside someone’s head, to create something similar to the paper cuts.

From this, I can then use it to put in my poster. The level of detail may not be easy to see from afar in the poster, however it would be easier to look at in the article. I would need to think of a solution to ensure people can see and understand the story in the poster.

I remembered the Natural History Museum had previously advertised the Wildlife Photographer of the Year using landscape photos. How they got the level of detail was to split the advert into segments besides each other.

Another option could be to enlarge the photo and focus on certain areas of the cut in different advertisements, showing variation in the brain, and how every part has something different to tell understandably like the exhibition.