For the quick brief that we had to complete this week, we had to think of a brand identity for Kent Sales Academy. The deliverables were to include a logo, style guides and any mock-ups to help back up what we have shown, and how it could look.

My approach for this small project was to think about how I could link the idea of DNA and the three points that were stressed when the client was discussing what the project was about: curiosity, resistance and tenacity.

My overall outcome was inspired by simple logos through my research, and with simplicity, it means that the logo has the flexibility to be used, modified, adapted and could add more to it if the client desires. My deliverable for my logo was to give it a timeless appearance, knowing that logos stand on a company throughout the existence of that company.

I feel my logo meets the expectations of the client’s requests. The logo is diverse and simple as I had previously mentioned, and it has allowed me to experiment a little further about using the split pattern of the logo to create more patterns that could be used, as shown in my mock up.

Although my logo is very simple, I feel that less is more with design. Using the minimalistic approach, I have been able to show that a logo does not need to have a huge amount of detail added to it. Aware of the logo being used on various materials of different sizes also, the adaptations I have shown of the logo being used in different angles and perceptions I hope has shown the client that it is diverse, and that the meaning behind the logo is what he was looking for.

Because it was only a small project, I would have loved to go further with my animation and created a moving animation for my logo. Despite having limited software usage to do this, I have shown what I hoped to have achieved with that quick experiment, and I would like to think about this effect and to take it a lot further in my Final Major Project.


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This week long project has been hugely beneficial to me to try and get my head around working quickly but efficiently. The brief was to come up with a campaign to promote World of Tanks via a website and an app design. we had to be cautious of our target audience and how we can promote the idea that the game is free to play.

My idea when I saw this brief was to think of giving the audience a taster of ‘what they were missing’. By doing this, I thought it would be more beneficial to educate them whilst they were becoming more interested in the game at the same time without first downloading it.

Overall, my final piece showcases an example of how my target audience can get engaged with the tanks, the game and also learns a lot about war and how machines work. I wanted the campaign to be simple for everyone to navigate and understand, because the target audience will range from young adults and above.

Because I knew various people of various abilities would be playing the game, I wanted to make sure it was as accessible as possible by checking the colours and making sure that the whole design layout was simple enough to follow through easily.

I feel I have met the brief very well. My website and my app design have been mocked up efficiently, showing the basic concept of how it would work through Invision. Moreover, despite I had never used the software before, I feel I had achieved a good outcome considering that I was having to use trial and error to finish my piece.

Because it was only a week-long project, I would have loved to perfect my website and app, making it even more accessible with more buttons and pages to help link everything more clearly. I would have also liked to perfect the layouts more by including clearer systems and diagrams. Nevertheless, the whole layout sticks to the theme and it is easily accessible by everyone, as well as promoting the fact that it is free to play. Despite this, I am proud of what I have done for my work and the extent of it in the short space of time there was provided.


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Throughout this project, I have enabled myself to explore deeper into how design can be even more effective than how it previously was. My project was basing the idea of how A Short Story can tell so much inside one person, let alone hundreds of thousands.

I got my original idea after looking at inspiration from paper cut outs. The stories that were told using imagery inspired me to want to try and present the same idea but told in a different perspective. The Who Am I? exhibition at the Science Museum influenced me to want to show people the possibilities of what it contains, giving my idea a purpose.

My overall idea was to create a detailed cut out piece to show what goes on inside someone’s head, similar to how the exhibition looks into everyone as an individual. By doing a poster in the format of a paper cut out gave it some form of individuality to the person creating the poster (AKA myself) and gives the advertising of the exhibition a fresh appearance in comparison to the older styles.

I wanted to incorporate a magazine article to further show development for the exhibition advertisement. Choosing New Scientist helped me to link all of my work together, and to explain about the exhibition in a more descriptive way, other than just the advertisement.

I felt my project throughout showed the theme clearly through the poster, article and the mock-ups, showing what goes on inside someone’s head. I was happy with how I continued to push my work further through the feedback of considering those with visual impairments. Considering those with visual impairments, such as colour blindness, had helped me to ensure that my design is accessible to as many people as possible, knowing that the exhibition is a public exhibition for everyone of all ages and abilities to access.

If I was to have more time doing this poster, I would have liked to produce a series to show put up for the advertisement. I would have liked to do multiple people to see what went on inside their head specifically, creating an individual identification for each individual to further show how everyone is different but connected.

Overall, I really enjoyed the project. The most challenging part was ensuring that the cut outs were done correctly and efficiently, however the poster overall executed well, alongside with producing the mock-ups to show how the poster would alternatively look on different banners and templates, but also in the magazine article of New Scientist.


For this project, my main focus was to make sure that I had got my research done early enough to be able to go out and explore, leaving enough time to focus on making my book. Not only have I managed to achieve this, but also I was able to find out any errors and amend them before the final deadline.

The book overall was not exactly how I had originally intended for it to look, but overall I am completely satisfied with the amended result. Originally, I had wanted to make my own book, but because I had not done enough experimentation and research on it, because I had decided on wanting to do this halfway through the project, it was best to stick to the original plan.

The book was not the hard part of the project. Once I had got my information, images and facts, it was easy to put the pages together without too much planning. The idea of the pages was to allow freedom and flexibility on the pages for the audience, so that they can change and add to the pages to how they please.

What was the biggest challenge for this project was changing the locations from going around the UK to narrowing it down to one city. The reason this was a challenge, because I had already done extensive research prior to this, as well as having everything mapped out on where I would go. This had to be changed because of the limited time and money I had in order to achieve this. Nevertheless, I was still able to commit to the proposal of encouraging “people to explore more than just the comfort of their hometown without flying”.

I feel I had hit the intentions of the original proposal and the target audience really well. People feel encouraged to explore the places I had visited, but also the book gives people some general facts and knowledge about the city, which could encourage people to possibly venture out beyond London and explore more.

I would have loved to have more time spent on the pages and making sure that all of the pages make sense. I would have also liked to have more time on illustrating a few more images etc. but I can say that this has inspired me to want to explore more and keep finding things and places that others have found for me to find, but also hopefully find something that others may not necessarily know is there either.


Over the course of the 4 weeks of getting this project done, it has been one of the most time consuming projects I have done to date, but it has been a fun experience. The whole idea of the project was based on the idea of sustainability and making it different. The whole process of my idea shows that my design is sustainable by reducing the production of other toxic products, as well as packaging. To me, the idea of sustainability also is about people themselves and their own wellbeing, which is why I came up with this whole idea; I wanted to benefit not only the environment, but also what we put into ourselves. The product I have designed is different with the way it works. There is not yet anything to say this is something that has been considered or thought about.

Personally, I am really pleased with the overall result. I feel I hit the target audience really well throughout this project, making sure that everyone can use this, but also being able to understand it. The better people understand the process of the chip and the app, the more people will learn to understand about themselves, and what their body is asking for without you going to a doctor or having to wait for results.

If I had a lot more time for this project, I would love to have been able to fully design the app, as well as possibly trying to make the mock up of the chip to demonstrate how it will look on a real watch. Luckily, the people who I asked appeared to understand the whole concept of it regardless with the illustrated mock-ups on my photographs.

Through thorough research and experimenting, I don’t believe I could have done much more. As previously mentioned, the Nutrachip could be done realistically, and this is a good example of how something can make the world and us as humans, more sustainable, healthy and aware without it obviously telling you this. I would use this design myself, and I believe that this idea would make a huge difference to a person’s wellbeing and productions of certain products.


Throughout the whole of my project, I wanted to run the consistent theme of motivating people to want to get outside and explore, whether it’s a local park or a trip away. The target audience was aimed at everyone and anyone who wants to have then chance to go out and explore.

Nowadays people are fixated on the idea of going through to education, then immediately into work, and there is not many who find time for themselves. I wanted to show a contrast between two environments in my poster to encourage people that they could go anywhere to explore.

I think I presented my photographs really well in the poster, and they blend really well with the other photos to convey this message across in an abstract way. In terms of international citizen, everyone is able to look at the poster and understand what I am trying to show.

If I had more time on this project, I would have loved to make a book and abused every picture and pattern that I had, showing off the two environments and the fun of adventure with photography. Moreover, I would have loved to redo my film photography, and hoped that I got some pictures out in the next go. As a development of this, I have adjusted my film camera settings so hopefully this will not happen again in the future.

Overall, I am really happy with my results, I feel I have met the brief in displaying my photography, but also taking it to a further level by turning it into something different, beautiful and unusual.


I think I kept my target audience the same throughout the project in specifying it towards adults/teenagers or just anyone who is interested in adventure, trying new things and/or photography with design. All of my articles I wanted to keep easy to read with the typefaces I had used and focused on the imagery part rather than the amount of text on the layouts. I feel my articles linked well with the selected magazines also.

I really liked the idea of implementing minimalism to my magazine layouts and making them my own individually in the magazines, causing them to stand out against the other articles without looking out of place against the rest. I thought my chosen magazines would make this project an interesting challenge in how I can incorporate my ideas into the magazines and linking both together. I experimented quite a lot with layout designs and options, taking a lot of inspiration from the designers and existing layouts that I had previously researched.

I would have liked to have played around a little bit more with the layouts and experimented more with different types of photography, but I feel that what I have got links well to the overall theme of my chosen magazine, and has a nice professional appearance about it.

By doing this project, it has given me fresh ideas and influences to possibly want to make my own book using minimalistic ideas to work with also. Personally, I really liked my magazine spreads, I think they all have their own unique identity to each spread, but they are also similar in the theme that I wanted to show.