design

Connecting evaluation.

The mini brief for Connecting was all about going to a place and doing a design response to what you see, hear and feel. The message needs to be of connecting, peace and hope. My choice for this was to go to Kew Gardens and to appreciate the time, effort and care put into the magnificent garden for the public to enjoy.

Overall with this mini brief, I am really happy with how my final designs came out. I wanted to turn the theme of the original Kew Gardens illustrations and make it into something of my own, making the audience see, feel and understand how important the upkeep of Kew is by informing them of the facts behind the science of Kew.

The postcards are meant to resemble beauty and peace with the images of the plants located around Kew, giving you a taster of what lies within the place. Kew itself is known to be a peaceful preserve, and they connect with all different organisations and places across the world to make this place as magnificent as it really is.

I got a lot of inspiration from this project that I have applied to my FMP, the style guide of Kew especially. I’m really happy with my overall appearance of the postcards.

Despite this, if I were to improve on this project, I would have liked to locate where I was when I took the photos, and possibly collected seeds of those plants to put on the postcards. This way, whoever buys the postcards, will take home a bit of Kew with them. Nevertheless, the brief was about connecting, and the postcards show the connection of science, peace and beauty all in one, making Kew Gardens far more than a pageant of flowers.

Making my style guide.

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To round up my whole project, I thought it would be a good idea to include a style guide to showcase everything I have done for my brand, bringing everything together, as well as seeing all of the links in one booklet.

I got a lot of inspiration from the style guide of Kew Gardens, which I had found to get information and ideas for my other project on the side of this FMP: Connecting, which ironically has connected these two projects because of the style guide.

Like the rest of my brand design, I kept the style guide simple, showing only what needs to be shown for people to see and understand what has led me to where I am now, as well as showing why something in the brand is how it is.

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I’m really pleased with how my style guide looks. It is clean, fresh and shows a good, detailed understanding of how you can use the brand and apply it yourself whilst keeping to its theme and brand identity.

The style guide includes information about colour blindness also, as well as showing all of the necessary examples of my work that is important to be shown in the style guide, so that they also are recognised. This is because I have a lot of elements in my project, and it is important that everything is presented, to show the work I have put into this.

What I am going to do with my style guide is print it on high quality paper and ring bind it, to give it a fresh and professional appearance. My style guide is a part evaluation/guideline of my project/brand. I thought this would also work well with giving to customers, if they were to purchase a product for the first time, they can receive this booklet to give them some information also, bringing closer the relationship with the brand and their customers.

Final adjustments.

I want to print my postcards using Moo, a printing website that produces in high quality. As I saw my postcards on the preview, I noticed that the landscape postcards’ notes were very close to the trim and bleed.

I want to make sure that there is a good enough gap to prevent any trimming happening on my postcards, so I have decided to move the notes up on the landscape images. Understanding how the bleed and trimming works, it is important to make sure that any text is at least 3-5mm away from the trimming mark, to make sure that no clipping occurs, or that the text does not look like it is going to fall off the page.

Making my style guide: inspiration.

Having completed the main elements of my project, I want to create a style guide for my brand to bring everything together. Because my branding has so many elements, a style guide will help to tie it all together.

I had a look at a few existing examples, as well as looking at the guidelines I used for my Connecting project: Kew Gardens postcards. Looking at the style guides, they all explain how the brand works, the background and how you need to apply the elements to ensure that there is a same theme running throughout the work to ensure that it does not change, otherwise it would run a risk of preaching copyright.

Looking at my work, I will need to ensure that I include the following:

  • Background of Chroma and about CVD
  • Brand elements (typeface and colour schemes)
  • Logo variations
  • Size limit of logo on print
  • Print formats
  • Resolutions for screen and formats
  • Visuals for portrait and landscape

By creating a style guide, it will show how the overall design and concept of my branding is different in comparison to the rest of the clothing brands out there, and how I have chosen to take different routes of design elements during the process.

Moreover, I intend to have my style guide printed, which can also be possibly used as a booklet to be given to customers if they were to buy my products, as it will give them an insight of how the brand has carefully thought about every step of the design process, making sure that Chroma has secured that gap in the market.

https://designschool.canva.com/blog/50-meticulous-style-guides-every-startup-see-launching/

http://assets.kew.org/files/Kew%20Brand%20Guidelines.pdf

Experimenting.

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Influenced by what I have seen, I have decided to think about how I can include the biological facts of Kew, but also combine this with their vintage style with my photography. I got 4 photos from my selected few and did some quick experimentation in Photoshop to see what I could do with my images, and simply using the filter option, I remembered the mosaic effect. To my surprise, I felt that this worked really well on my pictures.

I feel I could still go further with this however. I want to show in a modern style the idea of peace and connecting through design in the postcards and advertisements. Kew Gardens have a lot to offer to the public, and there are endless surprises as you venture around the vast garden.

Because of this, it can be easy to miss little details. Thinking about details, the postcards need to show that attention to detail is essential to the garden, and because there is so much to look at, looking at what you can see is important, as that is what makes you feel connected with the place and yourself as a person.

Saved items page.

Page: Saved items

On my saved items page, I have decided to include a magnifying icon with a QR code on some of the items as shown. This icon will mean that the customer has looked up the item using the app and scanning the code from an item of clothing that could have possibly been from the store. By doing this, it ensures that the customer will not forget any items, and it also means that the customer then has the choice to buy the item on a later date if they did not want to purchase it right away.

Fixing my clothing tags.

Tags perforated

Tags including for the beanies

Here are my final clothing tags, I have decided to get some more clothing tags, and this time I decided against laminating them because of the problems I had previously faced. These results I was much more pleased with, and after perforating them they looked how I had expected them to come out.

When it comes to my exhibition, I will attach these to my clothing pieces to give them a more professional look to the clothing items. The prints on all of the stamps are clear to read and the permanent ink means that it will not rub off when people go to touch it. The perforation was taken into consideration of customers who may want to purchase the clothing as a gift for someone else.

For the beanies, I have included a OSFA (One Size Fits All) on the label to also give the customers extra clarity when they are browsing at certain items that may be harder to know what size would be best for them.