My FMP was all about creating a brand for those who are colour blind. The reason behind this was because of my dissertation, and from my results, I could see there was a gap in the design market, excluding what appears to be the majority nowadays with visual deficiencies.
My FMP clothing brand is a unisex clothing brand, with the option of viewing men and female specific clothing also. I wanted to make the branding simple and clean, as well as easy to navigate. From my research, I could see that there is a lot of design that appears too complex, and the boundaries of design are trying to be exceeded every time.
With my project, I feel that I have worked incredibly fast and dedicated the right amount of time to get everything completed. I used a lot of time at the beginning to gather as much research as I could to ensure that my design met the brief requirements, as well as my own for the brand.
I analysed the brief throughout the project to ensure that I was meeting all of the design requirements. From research to practice to problem solving, I ensured that I had logged everything I could to show my design process, and how I have come to where I am now.
I was very focused throughout this project, making sure that I had enough time to complete all of my elements to a standard that I was happy with, but also allowing me time at the end to refine anything I felt needed a small adjustment. This I was very wary of throughout my project with all of my elements. With the amount I have for this project, room for error was very fine with the time I had to complete everything.
The research I studied helped me throughout this project and steered me into the right paths, looking at website and app layouts, clothing brands, logos, guides, posters, advertisements and general information about colour blindness to give me a thorough understanding.
With all of this, I was able to construct my project together in small pieces. I looked at various methods of applying my design, as well as using Invision, a software that I had used on a mini brief on the side of my FMP (Lightmaker), to help me show to people how my website and my app would look if it were to be real.
I looked for all different types of research. For each element of my project, I made sure that my research was thorough, and that it related to what I needed to design that part. For example, I looked at websites and digital, books for illustrations and various tags for my clothing tags. All of my research did however keep going back to the initial message of the brand and design – keep it simple.
My brand logo is what brings the whole project to life essentially. I wanted to make sure that the logo was simple to go on various clothing, but also I wanted the design to be clever, and memorable. The colours and the design I chose very carefully, making sure that the colours were bright enough for anyone to see without seeing the colours looking ‘dirty’, as well as the three cones to represent colour we see in our eyes.
My favourite part of my project would have to be my Ishihara logo. This logo is what I feel shows how hard work and a lot of research comes to pay off. Because the colours are specifically put together for even those who can see in Mono can view it. Being the first to achieve this, I feel is one of my proudest achievements.
I decided to name my brand Chroma because of earlier difficulties I had faced with making sure that the name was significant to my message, but it did not offend or copy another brand. Despite this however, I have managed to include a nice twist to the word Chrome, to make Chroma.
Just like the theme of my design and brand, I kept my main fonts Kannda MN and Helvetica Neue, two clean fonts that work well beside each other and are easy to read in different point sizes.
The swing tags were a design piece that I had done relatively early in the project. I wanted them to connect with the app and the website design by including a QR code that you can scan and apply.
I wanted to make the swing tags more personal for my FMP, and by individually stamping and perforating each tag to go on their own item of clothing, brings the whole piece together more. As I previously mentioned, the attention to detail throughout each design element has been thorough, and I feel I have managed to connect everything efficiently.
The clothing I chose was to show examples of the unisex clothing available in my brand. I wanted to show a range of styles and colours to show how my logo is easily adaptable to different surfaces, making sure that it works on physical rather than purely digital.
This part made me realise how the small details are so important. By including my own care labels in the clothing, as well as the tags, I feel I have shown how closely I have paid attention to every element in my designs.
Website and App design.
The benefit of using my own clothing for my project is to show how I can apply it to my website and app design. This was one of my more challenging elements of the project. I wanted to show a simple design layout, because the message itself and the details within the initial template are so significant.
Using Invision, it was a lot more difficult than I had originally hoped for. Because the images are all in JPEGs, it is very easy for the pages to ‘jump’ as you hover over something. This is because the way Invision works is it is very literal, and any slight adjustment can affect the whole thing.
There are some areas on the website especially where I would have liked to refine even more, and to ensure that the jumping on the pages do not occur so much, however the overall design I am pleased with. The overall design is simple and represents what a clothing website should look like – simple and showcases the products, as well as making customers aware why Chroma is so important.
Making my Website and App interactive however I feel I did well to execute. Despite the jumping on a few pages, the overall aesthetic of the website and the general interactive elements work well, giving you a real taster of what potential the brand has if it were to be live.
The posters were not a hugely significant part of the design process, however these were my most challenging elements for this. Because I knew I did not want to include models in my branding, as I wanted the brand to stand out and be individual.
With this however, I faced the issue of advertising the clothing efficiently, as models effectively bring the clothing together. Nevertheless, with a lot of time, persuasion and refining, I finally ended up including silhouettes of people with the clothing looking like they are moving in the studio.
The whole process of putting it together and making sure that the posters kept to my theme, but also stood out was almost as challenging as finding the right contrasting colours for my Ishihara logo, but because of the journey I had come since doing my initial research to putting it altogether and having them in situ, I can see that by constantly refining and researching has encouraged me to create three advertisement posters that I am very happy with, and that they resemble exactly what my brand is about.
The style guide was one of my later ideas. As I was putting together all of my elements, I had come to realise that in order to show everything and to help people understand my brand, a guideline needs to be in place.
This style guide is the most important thing, next to the Ishihara logo, of my project. It ties everything together and explains my whole project in the space of around 24 pages. The style guide was one of the most fun parts of my project, seeing everything come together shows myself and everyone else all of the stages of my design process. The attention to detail on every design element is apparent on this style guide, and being able to look at everything physically and digitally, it has shown the effort and time I have put in throughout to complete my FMP.
Overall, I am extremely satisfied with my project. If I were to change anything, I would like to make my website live and refine it more. This is because I would have wanted it to look more accessible. But nevertheless, the overall design appearance and the outcomes of everything together I am thrilled with. It has been a memorable project, which has taught me new ways of thinking, developing and designing. I intend to use everything I have learnt in my future.