Making my style guide.

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To round up my whole project, I thought it would be a good idea to include a style guide to showcase everything I have done for my brand, bringing everything together, as well as seeing all of the links in one booklet.

I got a lot of inspiration from the style guide of Kew Gardens, which I had found to get information and ideas for my other project on the side of this FMP: Connecting, which ironically has connected these two projects because of the style guide.

Like the rest of my brand design, I kept the style guide simple, showing only what needs to be shown for people to see and understand what has led me to where I am now, as well as showing why something in the brand is how it is.

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I’m really pleased with how my style guide looks. It is clean, fresh and shows a good, detailed understanding of how you can use the brand and apply it yourself whilst keeping to its theme and brand identity.

The style guide includes information about colour blindness also, as well as showing all of the necessary examples of my work that is important to be shown in the style guide, so that they also are recognised. This is because I have a lot of elements in my project, and it is important that everything is presented, to show the work I have put into this.

What I am going to do with my style guide is print it on high quality paper and ring bind it, to give it a fresh and professional appearance. My style guide is a part evaluation/guideline of my project/brand. I thought this would also work well with giving to customers, if they were to purchase a product for the first time, they can receive this booklet to give them some information also, bringing closer the relationship with the brand and their customers.

Posters insitu.

Image on the left: The text needs to be pushed up at the bottom to allow more room for cropping.
Image on the right: Same applies, the whole canvas needs to be ‘shifted’ up to make the gaps even at the top and bottom of the page

Image is very clear to see and read from a distance

I decided to mock my pictures up on billboards and posters, as I would like them to be advertised. Doing these mock ups helps me to see what is good and what needs to be improved on the posters, considering the fact that the posters need to be easy to read from a distance.

Final adjustments

I could still see in this poster that the type at the bottom was quite close to the edge, so I have decided to shift it, leaving a much more even gap at the top and bottom of the page.

Final adjustments

Similarly to this photo. I wanted to use up a little bit more white space that was on the page, so I decided to centre the web address to allow it more focus, as well as bring everything up evenly. I also moved the logo to the top right hand corner, giving everything more room.

Here are the adjusted posters fitted insitu with how I would like them to be presented. I’m really happy with how they have turned out so far, and with the small adjustments made, it makes a lot of difference to looking at the pictures.

Making my clothing tags.

Making my clothing labels was quite tricky, because I had to make sure that I got the labels as accurate as I could, showing the appropriate information, but also not adding too much information.

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I am deciding to iron on my back label for my t-shirts. This way it reduces itching or irritation on the customer, but it still retains the information. For the light clothing, I will use only a white background, and for the dark clothing (including grey), I will include a dark/almost black background. The reason for this is so that the logo and the writing does not get lost in the fabric and will be clear to still see.

I did want to try and match the colours to the clothing, however trying with the navy and the grey, I knew it would be difficult to find the exact colour match, also I found the logo was getting ‘lost’ in the design, especially after I had grey-scaled the logo. By keeping the background neutral, it keeps the information clear and easy to read.

Care label version 1

Care label: Size included
Final Design
Mock up on Bags of Love

I even went further to design my own care labels for the t-shirts. I wanted to include this because I could include the QR code on this label for the customer to scan if they forget what the exact colour of that product is. This way, they can keep a record of their clothing a lot easier.

I have decided to get these specially made using the website Bags of Love, which is also where I have ordered my swing tags from. By getting them made specially, I can ensure I will get a good quality finish on my products.

I had a look at a cardigan I was currently wearing for inspiration on how I should design the label. I decided to use the same care icons that were presented, as they appeared to be the generic symbols for clothing-care. I wanted to make sure I included the smaller details to make my product look as much as the real product as I could.