brand

Scribble pen.

 

The Scribble pen is an amazing piece of technology that allows you to pick up to 16 million colours worldwide and draw with that colour before your own eyes. Working on both pen and tablet, you press the end up against the colour you desire, and it will save the colour, allowing you to go to new levels of drawing.

I thought this idea was amazing. Knowing that you can use almost any colour in the world, and be spoilt for choice when you begin drawing. This reminded me of the idea of me scanning the QR code on my tag to feed back to the app; the ideas are similar that it picks up that specific code of that product, and it saves it for you if you wish.

What I found interesting was that the colours converted for Scribble are converted to RGB, CMYK and HEX, the 3 colour conversions that give that shade its identity.

I thought this was inspiring to include in my project and the clothing. When an item of clothing is saved, I could show the colour identification(s) within that clothing item, which essentially could help those who are colour blind match even closer to other groups of clothing to make sure that they are not getting confused with similar tones.

https://getscribblepen.tilt.com/a-revolutionary-pen-that-draws-in-any-color

Research for labels and tags.

Because I want to add in my own labels and tags for my branding, I decided to have a look at some of the styles to give me some inspiration. I found a few online methods of designing my own tags including making my own, iron-ons and ordering my own personalized tags.

I had a look on Google at different clothing tags and their styles, and I thought it would be better to design a range of different styles to fit the style of clothing. Because tags on ranges of clothing differ according to the size and shape of the clothing, it would be better to consider this.

Maybe same design on tshirt on tag? Include code, name of colour

Maybe same design on tshirt on tag?
Include code, name of colour

I then went on to explore QR codes and applying them on the clothing tags. I thought this would be a good concept to use for my design idea. By doing this, people can scan the code using the app and view the clothing item, as well as helping them find what they can wear with that item of clothing within the same store that would be automatically located. If it is not available, then they can save the item of clothing and/or order it online.

The idea of the QR codes also influenced me to think about making it more personal to people. If people signed up an account, they can have their own QR code, which could be scanned every time they shop. This way, their clothing can be emailed to them along with their receipt, which they can choose to save on their account if they wish to do so.

The benefit of including this idea is to make their shoppers experience more independent and personal to those who are colour blind, as well as helping people who are colour blind to find their clothes easier with easy identification.

http://www.stickeryou.com/2/products/iron-ons/617/

https://www.etsy.com/uk/search?q=perforated%20clothing%20tags

http://www.instructables.com/id/DIY-Make-Your-Own-Clothing-Labels/

https://www.bagsoflove.co.uk/custom-fabric-name-labels.aspx

Noises in colour blindness – Colour blindness tests.

Colour blind people are able to see better camouflage images, however they cannot see colours that have similar hues. I found a few examples to show how the noise of the hues can affect how people with different types of colour blindness can see.

This first example is where only two photopigments work on the test. What was interesting to see was that there was no appearance of the number in any of the other two pictures.

The next example is where only one photopigment is slightly off, which enables people to slightly see colours a little bit more than the example above.

Because graphic design needs to capture the attention of people quickly and effectively, I will need to consider how I can design my brand logo and the overall theme to attract everyone in my target audience, rather than what has been the majority (people with perfect vision).

The idea that people who are colour blind are the minority is appearing more insignificant and unreliable, because of the types of colour blindness as well as the different strengths that are involved. Moreover, because every eye is different, as previously mentioned, people see colours in different ways.

The example of the coloured map reminded me of how the TFL London Underground map causes a lot of confusion for people who are colour blind. This was a big topic for my dissertation, and it got me thinking how much people cannot see the graphics in design in public areas.

Going back to the Coca-Cola Life advertisement, I feel it would be appropriate to incorporate a way that colour blind people could see my logo design easily, but also allows people with ‘perfect vision’ to see it also, but knowing that the main focus is for people who have been considered the minority.

What I intend to do is draw up some sketches for my logo design and my title for Mono, and see how I can apply it to suit my target audience.

http://colorvisiontesting.com/what%20colorblind%20people%20see.htm

 

Unmade.

At the Design Museum, I remembered I saw the clothing brand Unmade. Unmade is an automated system that designs unique knitted garments that does not ‘break the bank’. Founded in 2013, the clothing is made to order uniquely to the customer.

I had a go at designing my own jumper, and I really liked the colour selections as well as the uniqueness of creating your own jumper. Looking at the whole design of the website and app layout, it all is very simplistic and minimal, something which I feel is really influential, and I would want to keep this brand company as my inspiration throughout my project.

The logo itself was simple, it was clear and easy to read with a slight adjustment to the end ‘E’ to give it some identity. Personally, I feel that the whole brand is modern and effective, the grid layout is simple to use and easy to navigate, despite there being a lot of navigational systems that could easy make you get lost.

The minimalistic approach is something I want to consider whilst I think about my brand and layout for my app and website design. I will want ot continue to look at clothing brands that are effective yet minimalistic to see how they are keeping up with the trends today.

One issue that I could possibly face with my brand is that it does not match the trends that are happening today, nor does it fit future styles that could arise. Because design is continuously changing, I would need to make sure that my design is simple, effective and timeless. It would also need to be minimal in colour to suit the target audience, as well as appropriate to everyone in my target audience.

https://www.unmade.com/

Logo design.

After getting some ideas for inspiration from people, I decided to come up with a simple logo for my app design, because I am making this into a brand in itself. I wanted the logo to in some way resemble the idea of the idea concept finding balance in an individual, as well as showing that this app will solve all the complexities of dieting and what everyone ‘needs’ in their body. Ultimately, the whole design will be simple to look at, but it will be simple with a modern twist of keeping everything appear a little bit abstract.

At first, I was a little bit against the idea of having the initials as part of the logo, wanting to challenge myself, I wanted to incorporate an image as part of the logo. As I was drawing the logo, I was especially influenced with the idea of the heart pulses and using mathematical equations, which in the end left me with the interesting idea of combining the initials as part of the heart pulse. I felt this works really well with the whole design, because it shows what the idea will be about, without putting in your face that it is about living a healthier lifestyle. Like the chip, I want everything a little bit discreet, instead of showing it off.