beauty

Connecting evaluation.

The mini brief for Connecting was all about going to a place and doing a design response to what you see, hear and feel. The message needs to be of connecting, peace and hope. My choice for this was to go to Kew Gardens and to appreciate the time, effort and care put into the magnificent garden for the public to enjoy.

Overall with this mini brief, I am really happy with how my final designs came out. I wanted to turn the theme of the original Kew Gardens illustrations and make it into something of my own, making the audience see, feel and understand how important the upkeep of Kew is by informing them of the facts behind the science of Kew.

The postcards are meant to resemble beauty and peace with the images of the plants located around Kew, giving you a taster of what lies within the place. Kew itself is known to be a peaceful preserve, and they connect with all different organisations and places across the world to make this place as magnificent as it really is.

I got a lot of inspiration from this project that I have applied to my FMP, the style guide of Kew especially. I’m really happy with my overall appearance of the postcards.

Despite this, if I were to improve on this project, I would have liked to locate where I was when I took the photos, and possibly collected seeds of those plants to put on the postcards. This way, whoever buys the postcards, will take home a bit of Kew with them. Nevertheless, the brief was about connecting, and the postcards show the connection of science, peace and beauty all in one, making Kew Gardens far more than a pageant of flowers.

Experimenting.

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Influenced by what I have seen, I have decided to think about how I can include the biological facts of Kew, but also combine this with their vintage style with my photography. I got 4 photos from my selected few and did some quick experimentation in Photoshop to see what I could do with my images, and simply using the filter option, I remembered the mosaic effect. To my surprise, I felt that this worked really well on my pictures.

I feel I could still go further with this however. I want to show in a modern style the idea of peace and connecting through design in the postcards and advertisements. Kew Gardens have a lot to offer to the public, and there are endless surprises as you venture around the vast garden.

Because of this, it can be easy to miss little details. Thinking about details, the postcards need to show that attention to detail is essential to the garden, and because there is so much to look at, looking at what you can see is important, as that is what makes you feel connected with the place and yourself as a person.

Unethical Youtube clips.

I found a couple of interesting clips to prove the point of using false advertisement. Because food and health is becoming one of the major concerns, we as a group have decided to explore more into this topic.

Although the false advertisement of technology, money and beauty also come heavily into the equation, food and health can relate to more people worldwide. Beauty and body image however, appears to be leaning slightly more towards females.

Sublime and Picturesque.

Edmund_Burke2_c

These are the techniques used in art especially around the time of romanticism. Philosopher Edmund Burke differentiated the differences between these two keywords.

Sublime portrays real pictures and real things happening – like reality. It shows intense emotions and awe through the vastness of nature. Usually in the image, there is a human figure, which appears helpless in the image, making you feel afraid and vulnerable.

“The passion caused by the great and sublime in nature is astonishment, and astonishment is that state of the soul in which all its motions are suspended, with some degree of horror. The mind is so entirely filled with its object
that it cannot entertain any other, nor reason on that object which fills it. Astonishment is the effect of the sublime in its highest degree…No passion so effectually robs the mind of all its power of acting and reasoning as terror; and whatever is terrible with regard to sight, is sublime.”

Edmund Burke, A Philosophical Inquiry into the Origin of Our Ideas of the Sublime and the Beautiful, 1757

Claude Joseph Vernet, A Shipwreck in Stormy Sea, 1773

Claude Joseph Vernet, A Shipwreck in Stormy Sea, 1773

Caspar David Friedrich, Wanderer above the sea of fog, 1818

Caspar David Friedrich, Wanderer above the sea of fog, 1818

This is my favourite image. Looking at it makes you see how big the world is around you, making you appreciate it. The image is also trying to show that we are tiny and that we must be aware of our surroundings and ourselves.

Thomas Hill, Niagara Falls, circa 1860

Thomas Hill, Niagara Falls, circa 1860

Picturesque on the other hand, is literally an image like a picture. They are supposed to be pretty and dainty – the opposite of sublime! The images represent pure beauty in them, giving a sense of peace and calmness. They contain interesting techniques, detail and textures; many artists travelled to untamed areas to view this landscape.

“Disputes about beauty might perhaps be involved in less confusion, if a distinction were established, which certainly exists, between such objects as are beautiful, and such as are picturesque—between those, which please the eye in their natural state; and those, which please from some quality, capable of being illustrated by painting.”

William Gilpin, Three Essays on Picturesque Beauty, 1794

J. M. W. Turner, the Chancel and Crossing of Tintern Abbey, Looking towards the East Window by, 1794

J. M. W. Turner, the Chancel and Crossing of Tintern Abbey, Looking towards the East Window by, 1794

James Lambert, Landscape, 1769

James Lambert, Landscape, 1769

John Constable, The Hay Wain, 1821

John Constable, The Hay Wain, 1821

 

– J. M. W. Turner, the Chancel and Crossing of Tintern Abbey, Looking towards the East Window by, 1794

James Lambert, Landscape, 1769

– John Constable, The Hay Wain, 1821