Final adjustments.

I want to print my postcards using Moo, a printing website that produces in high quality. As I saw my postcards on the preview, I noticed that the landscape postcards’ notes were very close to the trim and bleed.

I want to make sure that there is a good enough gap to prevent any trimming happening on my postcards, so I have decided to move the notes up on the landscape images. Understanding how the bleed and trimming works, it is important to make sure that any text is at least 3-5mm away from the trimming mark, to make sure that no clipping occurs, or that the text does not look like it is going to fall off the page.


Mock ups.

Inside Gallery

Inside Gallery





mock-up-1I thought it would be a good idea to do a few mock-ups for my poster to see how it would look in some common places of where it might be placed. I also had a quick go at seeing how it would look on the banners that are outside the museums on a thinner strip.

To make this work, I just used a different picture and altered the text to fit with the style of the banner, which I thought worked really well. With my poster, I can see that it has the ability to be flexible with how it can be presented to suit all different sizes of advertisement banners and signs, making it ultimately a much more effective piece.

Making my advertisement poster.

Being aware of the feedback I got, as well as making sure that I have thoroughly considered all of the specifications, I took a lot of time making sure that the poster was as good quality as I could get it.

I first played around with the Science Museum logo to try and see where it would look good across the A1 sheet, aware that it might be going over my work, as well as considering that I would need to put other pieces of text over it.

I experimented a lot with the tones, however I concluded it was better to keep it simple, because the poster itself has a lot going on being a photo, as well as having a detailed cut out piece.

After I found a suitable place for the logo, I wanted to make sure that the Who am I? title would stand out more against the logo, but show that they are both connected. Using the same yellow tone that I had used for the background of my paper cut out, I put the title as that one also to try and connect the text with the image a little more.

I then played around with where I could put the body of information on the page, as well as adding a little bit of bevel shadow on the title to separate it slightly from the Science Museum logo. I thought this worked really well because of the bevel and shadows that I had created from the layers in the paper cut out backgrounds.

Aware of the colours that I had previously discussed, I wanted to make sure that the blue of the Science Museum logo against the pink ‘head’ was easy enough to distinguish against each other.

Turning my monitor to greyscale every time I played around with the colours really helped me to understand how the hues could be similar / different from each other. By doing this, I was able to find colours that complimented each other, but also had enough contrast against each other that they would not clash next to each other.

I wanted to keep taking it further with the consideration of those who may not see my poster very clearly, so I changed the view of the tones to different settings that people may find hard to see.

For example, on the red tone, I turned down the saturation completely to make sure that they could still see the information, and more importantly, see the story in the head clearly enough to make out what everything is showing. 

Final image

Final image

After I was satisfied with the colours, I tweaked the text slightly to make sure that it was not too scattered on the page, but it was also not contrasting too much against the rest of the poster, yet the focus was still on the head.

I found this the trickiest part, because I did not want the text to override the image, however I feel I kept the balance of text and imagery, especially considering that I had put text over the image itself.

Designing my article.

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Taking inspiration from the article I have selected for the layout of my article, I decided to keep the layout to having 3 grids, using Georgia and Helvetica Light as complimentary fonts also. By keeping it to this structure, it does not look out of place against the rest of the layout of the magazine, but instead flows with the rest of the magazine. I also included a mock up picture to ensure that the layout looks how I have envisioned it to look when designing it.

I experimented with the paragraphs, trying out with gaps, without gaps, as well as the font size. I wanted to pay close attention to the detail in comparison with the other articles in the magazine. I noticed that they kept the first word in the article in capitals next to the drop cap, which I have also decided to replicate. Similarly, I kept the layout similar to the rest of the magazine structure, as I felt this was the best way of presenting it, so it does not stand out too far against the rest of the magazine.

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I’m happy with the result of my article. I feel that it flows nicely in the rest of the magazine, as well as linking well to the image presented. The link in the article and the link with the picture go well against each other; the article explains the background of the image, and the image shows the example of what’s new in the exhibition.

I wasn’t completely satisfied with my font choice, so I researched what font New Scientist had used (The Antiqua Basic), and I got the closet one equivalent: Tele-Antiqua. Similarly, the title used Neo Sans STD, which is what I have found a font similar to this: Titillium Web. Putting my final images into the article, I felt that they all worked well with the article.

My personal favourites were these three. What I liked about the image with myself holding it, is that it shows more meaning into the picture, knowing that the person who’s ‘head’ it is, is holding their own.

Similarly, I thought the other image was equally striking. I thought the border of the background worked well with the image, as it helped to break up the image slightly to allow more room and focus on the center of that page, but also allow the audience to read the article easily without too many distractions opposite the page.

Lastly, the image that has no border I felt gave a good contrast between the colours and the separation of the image from the rest of the magazine.

I wanted to make sure I was considering my audience carefully after the feedback. Knowing that people of various visual impairments would see my poster, I wanted to make sure that people who are colour blind could still see the image.

What I had decided to do, is greyscale the pictures; the main ones, and the articles. By turning it greyscale, it shows how similar the hues are from each other. From turning it greyscale, I can see that the image is still clear to see, as well as the colours in the article. Considering the majority of the target audience means that my design is tailored to more people, and therefore would make it a more effective design, knowing that the majority can see it visually and clearly.

By making sure that the audience can see the story, it adds more meaning to the picture, drawing people in to want to look at it, which would also encourage people to visit the exhibition to find out what else they have introduced that is bigger, better and even more different than before; aiming at more people individually, like my cut out piece.

Option 1

Option 1

Option 2

Option 2

Option 3

Option 3

Final pictures.















After taking my pictures, I had a look at what ones I felt would be best suited for my advertisement, article and mock-ups. I narrowed my images down to 7, which were all produced in RAW format, which I found gave my images a far better and more accurate quality of colour in the picture.

The compositions of my images are presented so that I can be flexible if I wanted to have a border around it, or leave it how it is. Because there will be text going over the top, I will need to think about how I will position the text to allow the top part of the image to still be the main focus, but also show enough information to what the poster is displaying.

Making my final piece.

To begin with my cut out, I got the outlines of every layer printed. I used a scalpel knife for the whole process, starting off with cutting out the silhouette of my head. I then began working on the brain, using a trace, which I had put on top of the card. By doing it this way, the scalpel would have dented the card already as I was going over it, which meant that I could carve out the objects more accurately after with a spotlight.

It was really difficult cutting out the piece, ensuring that no pieces had drastically been ruined. Carefully I carved out my segments, which took me about two weeks to do. Once I had everything carved out, I began to consider the colours I was going to use.

Following from the feedback I had got, I decided to go for a dark background, playing around with the sizes and composition. I ended up going with the background the covered the whole silhouette, because it then retained the focus on the head. I mounted the layers using clear foam stickers, so that they did not look too visible if I picture was to be hung up.

After experimenting with the colours, I had decided that all of the yellow took out some of the detail from the whole of the brain. Because the whole image is a symbol of what someone thinks, I thought it would also make the audience think that some people are always looking on the ‘bright side’, which in reality people do not. I wanted to still incorporate some colour variant, so I opted for a dark grey to bevel behind some of the segments of the brain, but also cut out bits of yellow to put on front also on some areas.

I thought I needed to bring some of the attention to detail out even further, so I layered the grey behind the owl so the detail was more visible behind the yellow, and I also made the stars yellow to show the brighter colour trickling through the brain, instead of having the colours too separately apart.

I thought this represented a much more accurate description of what goes on inside someone’s head; knowing that people think differently about things at different times, as well as understanding that some people have a more positive outlook on things than others.

Overall, I’m happy with how my final piece has come out with so far. My next step is to take pictures of the final piece hung up to then be presented onto a poster, as well as mocking it up in the article.

Completed outline drawing.

To make my paper cut, I have decided to keep it 2D. This was because the amount of detail I wanted in the picture would have made the layers too complicated, and would have required far more time to complete. By making it 2D, it would be easier to also mount when it comes to taking a photography of the completed piece.

I began with sketching the idea, and then going over the sketch on tracing paper in red sharpie over the parts that would be cut out. By doing this, it gave me a good idea on what would be cut out, and how it could visually look.

After that, I went over it with a black pen and scanned it in. originally, I had scanned it in and tried to Live Trace in illustrator to straighten up any lines. As I was doing this, I felt it was taking too long, and knowing that I will be cutting it out along the lines would mean it would become ‘imperfect’ with the paper cut format.

From previous research, none of the lines appear perfect with the style I wanted to go by. I felt this would also defeat the idea of something being personal if the work was created with technologic assistance, rather than the person themselves.
I’m really happy with how it has turned out regardless. I have selected 3 coloured sheets to work with, blue, pink and white. I thought about having the blue as the background, the pink as the silhouette and cut the image with the silhouette on the same paper, and the white for anything else.

Image of myself for the silhouette

Image of myself for the silhouette

Further research – Paper cut artists.

I wanted to take a further look at paper cutting before I began researching exhibitions. If I looked at existing artists and their work, I feel it will inspire me to narrow down my research and think of a theme for my campaign, which will resolve the issue of bringing together the idea of paper cutting, bringing a personal approach and coming up with an idea that links. 

The first artist I looked at was Rob Ryan. Rob Ryan has been an artist I have been inspired by for years, and he was the artist that influenced me to begin paper cutting a few years back. What inspires me about his work, is the meaning and the message behind every piece. His work has developed from paper cuts to creating all sorts such as keys, prints and objects. I love the intimate detail he puts into every piece, adding a phrase in the majority to expand the meaning of his piece to make it more than a piece of art, but a memorable design piece. My favourite pieces are the ones which he includes people in, as they each resemble something personal but different; it’s almost as if he is making each piece for another individual.
Similarly to Pope and Lawn’s style of work, they create beautiful intimate pieces with highly advanced levels of detail in every piece, from people to buildings to typography. It inspires me to how they manage to create something that is all one piece, but it is so delicate in the making, which is what makes it more personal and special. The paper cut formats reminds me of science; the level of detail and consideration to execute every cut and insertion makes me think of how the process of science occurs.

Because the paper cut formats remind me of science, I decided to talk to my sister, who studied Chemistry for her degree, and ask for her insight about science and what she views it as. The questions I asked her were:

  1. What does science mean to you?
  2. Would you say science is like art? If so, how?
  3. Would you say the science behind people is like layers?
  4. If your previous answer was yes, would you agree that everything we do is connected?

By asking her these questions, it has helped me to understand further how closely paper cutting and science can relate. The connections between the methods demonstrate how they can both be applied. I thought her responses were really interesting to conclude with.

Her responses to these were:

  1. Finding out about more of the world and how it works
  2. Yes – Gene structures and amino acid sequences… What crystal structures look like… Really pretty and interesting to look at
  3. Maybe – but maybe it’s more complex than just layers?
  4. Yes – always connected by time and the consequences of our actions

My responses:

  1. Her response to this question was what I predicted. Us as humans always want to know more about everything, as it’s in our nature to.
  2. Her attention on the art of sequences is something that I would like to consider for my design. Could I possibly incorporate some sort of pattern with my paper cuts, or include that extra depth of detail?
  3. Following from the previous response about the extra depth of detail. What got me thinking when she responded to this was how could I include complex layers, simple layers and detailed layers into one piece? Would I include various objects to symbolize something?
  4. I really liked what she said about this. This response backed up my idea of emotions, and how the way we think makes us individual from another. Moreover, it also shows how we can be similar also with what we might think about, and to what extent.

All of these responses I will begin to carefully consider when I begin to plan my final outcome. There are a lot of possibly cautions that I would need to consider such as how much detail and how complex I plan on having my final piece. The message behind my final piece however I feel is the most complex part, because the image will symbolize everything discussed in one image, and it’s how the image is executed will determine what elements I have included or not included to put in the campaign.

My aims therefore are to include all of these elements and to create a beautiful paper cut piece that demonstrates all of these elements. By doing this, I will incorporate complex layers of different depths and detail. Each layer would be significant to the context of the campaign, but it would also have a personal approach to match how we are individual, and what we think about is what makes us who we are, and that therefore tells A Short Story about you and others with this exhibition.

Peter Callesen.

Peter Callesen is a 3D paper cut artist who focuses on the attention to detail using minimal materials. Peter uses the interesting quote in his about section saying:

By taking away all the information and starting from scratch using the blank white A4 paper sheet for my creations, I feel I have found a material that we are all able to relate to, and at the same time the A4 paper sheet is neutral and open to fill with different meaning.

What caught my attention about what he said about this was when he mentioned about starting on a blank canvas, something that is applied to everything when you are starting out with an idea. I thought this backed up my approach of my theme about creating something that is personal, but starting from the very basics.

I found these pieces that he had produced, and I felt they were a perfect example to back up my research so far. The pieces remind me of what goes on inside someone’s head, giving the audience an insight to what someone may be thinking of. My favourite was the sculpture of the brain and the story inside the shape of the head. I feel these two pieces could be incorporated together to help shape a good design piece in relation to my project.

I thought this would be a good lead to have with my ideas so far, which are science, personal, detail, layers and thoughts. Peter’s work has completely inspired me to go by this approach of looking into what goes on inside an individuals mind, and the science behind it. By incorporating all of these elements, I feel that I could create something different and unique for my campaign.

Inspiring artists that incorporate layers.

As part of my research, I wanted to research how art and design uses 2D prints, but make them have that 3D appearance and feel to them when you look at it. Wes Anderson’s film Fantastic Mr. Fox was a perfect example of how layers can be used in its simplest form, to create something truly amazing. Although he used 3D models, the backgrounds in some of the field scenes especially are made up of layers of what looks to be card coloured and placed behind another, creating a dense atmosphere filled with detail and tones.

 The style of the film also reminded me of Olly Moss’s work of his posters, which give a more retro feel to them in comparison to the modern posters we may see today. Because of his unique style, he uses layers digitally in the space of a person or object to create a completely surreal image, layered with detail. What I love especially is that he makes all the separated ‘layers’ merge into one with the original image such as The Jungle Book. The attention to detail inside the frame means the image is not too overcrowded with imagery, and that the text also allows itself to stand out alone with the image also.

Similarly with Olly Moss’s poster style, I found Volume Inc whilst looking at the Graphic Designs of the Year, and this campaign won the Silver award. The campaign was to rebrand YBCA: You program to bring artists together. What caught my attention with this was how personal they made each picture feel. By using real people as the frame of the image, and what appears to be an image that would be significant to that person inside, it creates a more personal approach in the advertising. The posters look inviting yet intriguing, as you want to know more about the information of the image inside the frame of that individual.

What I have noticed between each of these three pieces of artwork/design pieces is the attention to detail and how personal the artist/designer has made it with the style they have approached with each individual piece. Knowing that I would like to incorporate this theme with my design, I will consider this whilst further researching.

I feel more inspired to want to do something hand-rendered rather than digital, as I feel this will back up the personal approach that I want to try and incorporate in my design. By going along with the paper cut theme, I can research ideas that other artists would have done to create a personal experience.

One issue that I will need to consider throughout this project is making sure that the links between the method and the practice go well together. To help solve this issue, I will take a look at previous exhibitions I have been to and have a look at the posters, styles and other influences I have gained from them to come up with my campaign.[]=fantastic%7Ctyped&term_meta[]=mr%7Ctyped&term_meta[]=fox%7Ctyped&term_meta[]=movie%7Ctyped