Final posters.

I still felt this image had further room for improvement. After printing the pictures quickly I had a look at what I could do to take these further and improve them. Eventually, I began to experiment with where everything was going, and I added some more depth and shadows in the pictures.

Improved version

I realised adding the small details such as shadows in the background of the image, the picture began to look a lot more vibrant and noticeable. Similarly to all of the other pictures, I tweaked them so that they all fitted the same and looked similar from each other.

Improved version

Improved version

Having the new designs mocked up on these signs also has helped me to see again how they would look if they were presented in real life, as well as getting understanding of what you would see first when you look at the page. The pictures are quite busy, but I think the execution of levelling everything so that you focus on each area differently has been done well, especially now with the final amendments.


Posters insitu.

Image on the left: The text needs to be pushed up at the bottom to allow more room for cropping.
Image on the right: Same applies, the whole canvas needs to be ‘shifted’ up to make the gaps even at the top and bottom of the page

Image is very clear to see and read from a distance

I decided to mock my pictures up on billboards and posters, as I would like them to be advertised. Doing these mock ups helps me to see what is good and what needs to be improved on the posters, considering the fact that the posters need to be easy to read from a distance.

Final adjustments

I could still see in this poster that the type at the bottom was quite close to the edge, so I have decided to shift it, leaving a much more even gap at the top and bottom of the page.

Final adjustments

Similarly to this photo. I wanted to use up a little bit more white space that was on the page, so I decided to centre the web address to allow it more focus, as well as bring everything up evenly. I also moved the logo to the top right hand corner, giving everything more room.

Here are the adjusted posters fitted insitu with how I would like them to be presented. I’m really happy with how they have turned out so far, and with the small adjustments made, it makes a lot of difference to looking at the pictures.

Experimenting with my clothing and illustrations.

Moving forward onto my posters, I have decided to proceed with including illustrations of people on the clothing, because I feel this would be the most appropriate way to advertise the clothing, as well as making my posters look different in comparison to other advertisements that are out there.

A lot of fashion use models, however I don’t want to advertise specific target groups or ages for my brand, as I want it to be accessible to everyone, aware of the fact that people of different ages suffer with CVD.

I found a few more images to give me some inspiration of how I could set out my illustrations, and in response, I quickly cut up the pictures I had printed and played around with what clothing items I wanted to pair up for my poster.

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Having done this, it enabled me to see what would look good as an outfit, and what potentially wouldn’t. I wanted to include movement in the images also, which is why I laid out the clothing items in the way that they are. Adding movement in the photo I felt gave more meaning to the clothing, as well as when I put my illustrations with the pictures; it would help to being the poster to life more.

I quickly sketched some faces that I would like to use for my poster, and I drew them in the style that I felt would work well with the images, as they are simple, but I felt that they would add to the images well, especially when I mock them up.

Putting them altogether, I could see there were some ‘size’ adjustments, however I can see what my idea would look like once I put it into illustrator to refine. So far, the results are looking clearer to how I would like my advertisement posters, as well as keeping to my whole theme of simplicity and inclusion of everyone.

Making collages.

I had a go at experimenting how I could incorporate my own posters using magazine scraps. I printed off the Ishihara image to place over the top of each collage that I made to see how I could get different compositions to work around it.

I found that the experiment did not benefit me into finding how I could get images to work; I found it was interesting to see how I could get different pictures to clash purposely together.

By putting together the images in a random set order, I feel that they worked with this clash. By doing this experiment, it has made me think about how I could possibly use the images that I will take of the clothes alone to put in my advertisement poster, but making everything look random in a correlated way.

I still feel it is more appropriate to keep my clothing images for my poster in black and white to ensure that everyone can see the pictures, and that there are no confusions with the colour co-ordinations.

Refining my article.

I kept on experimenting with my article to find out what looked better for the whole format of the magazine article. After playing around with the pictures, I decided to use my advertisement image as the main picture, and have a separate image beside the text to show a smaller section of the cut out in more detail.

Version: 7 Final version

Version: 7
Final version

I wanted to include a more detailed image in the article, because some parts of the cut out may be harder to see for some by looking at the advertisement alone. By enlarging a smaller area with greater detail, the audience would be able to see the attention to detail that I put in for the image.

By including the advertisement poster as the main picture, it shows a good link between the article and the advertisements that I will be producing as mock ups also.

Version: 8 5% Yellow

Version: 8
5% Yellow

I wanted to make sure that my layout was as similar to the actual magazine as possible, so after doing a test print, I could see that the paper would need to have more yellow (5%) in to match the colour of the paper. Because the paper quality itself is coloured this, I will need to try and make it as similar to the colour as I can.

Tone: C 11% M 8% Y 11% K 0%

C 11%
M 8%
Y 11%
K 0%

Tone-matching from magazine paper

Tone-matching from magazine paper

Version: 9 C 11% M 8% Y 11% K 0%

Version: 9
C 11%
M 8%
Y 11%
K 0%

I thought this looked too yellow, so I took the tone of the paper from a picture I took and got a more grey-like tone for it. What I intend to do is do a few test prints to see how each one looks, to try and get the tones as close to the real one as possible.

Capital 'words' similarity

Capital ‘words’ similarity

Capital 'words' similarity

Capital ‘words’ similarity

Drop cap similarity Paper needs a yellow tone

Drop cap similarity
Paper needs a yellow tone

I also made sure that I paid close attention to the details of the magazine to my article, such as making sure the first word began with capitals, which is what the magazine have also done throughout.

So far, I’m very happy with my result. To take it a little bit further however, I decided to try and colour match the article as close to the colour of the magazine paper itself. Here were my results:

C - 3 Y - 3 M - 7 K - 0

C – 3
Y – 3
M – 7
K – 0

C - 6 Y - 4 M - 11 K - 0

C – 6
Y – 4
M – 11
K – 0

C - 7 Y - 7 M - 11 K - 0 CLOSEST COLOUR MATCH

C – 7
Y – 7
M – 11
K – 0

C - 8 Y - 8 M - 11 K - 0

C – 8
Y – 8
M – 11
K – 0

C - 9 Y - 9 M - 10 K - 0

C – 9
Y – 9
M – 10
K – 0

By doing the test prints, I was able to experiment and make sure that my magazine article looked as similar as the magazine as I could get it. I was surprised that the third one appeared to be the closest colour match, because of the difference it had looked on screen in comparison to the difference it looked on print.

Final article embedded into the magazine

Final article embedded into the magazine

Further research and problem solving.

I explored further into paper cut designs, knowing that the task I was setting myself up was quite a challenge. Because my layers are detailed, it would not make much sense to layer them up, instead, I have decided to keep them 2 Dimensional.

I loved how the woman’s head involved a story, similar like the others. With this inspiring me, I have decided to use these as well as my research previously to come up with a story that goes on inside someone’s head, to create something similar to the paper cuts.

From this, I can then use it to put in my poster. The level of detail may not be easy to see from afar in the poster, however it would be easier to look at in the article. I would need to think of a solution to ensure people can see and understand the story in the poster.

I remembered the Natural History Museum had previously advertised the Wildlife Photographer of the Year using landscape photos. How they got the level of detail was to split the advert into segments besides each other.

Another option could be to enlarge the photo and focus on certain areas of the cut in different advertisements, showing variation in the brain, and how every part has something different to tell understandably like the exhibition.

Spotify advertisement.

The new advertisements going around London uses their own facts and statistics to make a series of spin off advertisements. The adverts I felt were funny with their use of sarcasm involved. The adverts are successful in the way that they make you think about what it could be that they are talking about, as well as giving you information about Spotify and even about the people who follow them.

Tony Rawlins, a design expert who focused his talk about Fine Art and Advertising and how it has been influenced and applied, gave us a talk. What I took from his talk was the points of how the customer needs to understand the purpose/point of the advert when they look at it.

What I did find interesting however was that he mentioned the customer should have to do some of the working out as well as the designer telling them what the purpose of it is.

Using Michelangelo’s David as an example, he was used in an advert by Levi’s to make the point of how men cannot be naked in adverts, as well as promoting the jeans. It was also telling the customer in a non verbal matter how the jeans that were being worn are no longer in fashion so therefore why is it still fashionable to say women can expose themselves, but men cannot? This was a really interesting point; the clues in a simple design have managed to create a very complex design piece.

The music video 70 Million by Hold your Horses was also shown to show us exactly how many famous paintings there were by different artists. Tony emphasised how paintings all have clues and meanings behind them; some are exaggerated to emphasise a point and some show clues hidden everywhere for the same reason.

The same with this music video, it was done to show us that the famous paintings are still appreciated, but it was done in a more light-hearted meaningful way. In order to understand the video, you need to understand the pictures, or at least know what they were. This was something that inspired me when thinking about this project, and to try and create a piece that may appear abstract, but with thought people will come to understand it.

These campaigns I feel depict the right use of sarcasm with what they are trying to promote. Because advertisements are something that is necessary in design today, I would like to try and make my own version of creative advertising by coming up with an idea to try and promote the idea and concept about a person’s emotions, and to try and tackle the problems of what goes on inside their head.


Who am I? exhibition.

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Templates for my poster.

I went along to the Science Museum to take a look at the Who am I? exhibition to gather research for my project. The exhibition is full of interaction and information, making you understand how your body works and what could make us who we are today.

I spent a long time at one of the computer desk screens, where they had a series of information and questions that are frequently asked by the public. I thought this was really interesting, especially on the questions about emotions and our personality, and how our genes determine this, as well as our surroundings.

Our surroundings I found were to be a huge factor to who we are today. The influences we have around us with social media, as well as the rapid formations of science and how we could possibly be half robot in the ‘near’ future. My favourite area was the interactive screen, which asked you a series of questions to help narrow down who you are as a person. At the end, your details are saved, and you become part of an interactive wall at the entrance, almost like you are part of the data they are collecting now.

The exhibition shows an excellent process of how we could be who we are today, which has inspired me to think about what goes on inside someone’s head and to try and come up with a new poster to advertise this in a different perspective.

Because the Science Museum, as well as the exhibition, is continuouslty developing and expanding, I would like my final piece to show a more personal approach, showing the public how personal research can get.

I want my final piece to also show individuality, and to present it as part of an add-on to the science museum, similar to the pictures and quotes that are dotted around the area.

Mocking up my final images.

After getting my app pages, my chip design, packaging and photography done, I am deciding to present the chip by mocking it up on the photography pieces that I have got. I decided on doing this so that I can show people what it would look like attached to all different types of watches; I even tried it on a rubber band, to show people that it is not just a watch that it is asking you to attach it to, although that is preferable.

I thought this whole idea was really different to anything else out there. Because everything else is about reading blood pressure and taking blood tests, by advertising and showcasing this way will hopefully draw people into looking into it a lot more, and will give a friendly and less annoying alternative to everything else out there.

I think the mock-ups worked really well. Although I could not make it look as realistic as the photographs, it shows a good idea of what I intend for it to look, and how it is placed on the straps.

I decided to extend it a tiny bit further in seeing how it would look as an advertisement. Like the whole theme of this, I did not want to present too much or show it in people’s faces. the idea of the posters would be to show people that the product is what it is, and is people want to find out more then they would just need to research the title to find out more.

Personally, I feel that successful brands do not reveal much on the adverts, because by giving less away, it leaves people intrigued. People may not understand what it is when they first look at it, but that is how I intend for it to be; the intention is to be the opposite of having it in front of people, to allow people to think and want to find out more, than having the information on the poster, revealing what they need to know, and making a decision before they have walked past it completely.


For our poster idea, we needed an example of food packaging that could potentially show lots of fall information about the product. We considered a few ideas before deciding on eggs. We chose this as there has always been lots of controversy about egg farming and the quality of lifer for the chickens. For an infographic, obviously we would need a range of information and facts to use, and so I have researched into the background of egg farming, the different types of farms and some of the figures that may shock much of the public who don’t necessarily know where their eggs are originating.

Battery Cages
Made out of thin wire with a sloping mesh floor and often stacked 10 tiers high, a cage typically measures 50 x 55cm and houses five birds.  EU laws state that a minimum of 550cm² is allowed per bird; less than the size of an A4 sheet.  The average wing span of a hen is 76cm; the cages are so small that the hens will never be able to stretch their wings, raise their heads properly, nest or perform other normal chicken behaviours like preening or scratching properly.  The sloping wire floor can damage feet and claws and restricted movement can result in fragile and often broken bones as well as frustration and aggression.  And in such close confines hens cannot escape aggression from other hens.

Enriched Cages
Conventional battery cages were officially banned in 2012, however ‘enriched’ cages are still allowed to be used. These cages provide just 50cm² of extra usable area per bird and limited facilities. The RSPCA believes these still fail to properly cater for the hen’s physical and behavioural needs and impose severe restrictions on movement.

Barn Systems
Barns allow the hens to roam freely inside uncaged, have perches to roost on and space to stretch their wings. Nesting boxes provide a quiet place for egg-laying and there is floor litter for scratching in.  Multi-tier barns provide additional levels above ground for the hens to explore. Whilst this provides more room for the birds to move, these barns are often filthy, dingy and cramped, with some barns housing up to 16,000 birds. The term ‘barn’ gives a more appealing sense to the consumer, allowing them to believe that the barns are nice, light places for the hens, but they will barely see daylight or breathe fresh air and are still denied real freedom.

Most free-range hens on commercial farms live in buildings like the barn system, but have access to the outside through openings called ‘popholes’. EU laws require that free-range hens must always have access to an outside area with adequate vegetation during the daytime.

Fortunately, consumer power over the last few years has had a great effect on what is offered on the supermarket shelves.  Several supermarkets including Waitrose, The co-operative, M&S and Sainsbury’s have banned caged eggs from their shelves.  Overall the proportion of eggs from caged hens is down from 80% to 50% in the last 12 years – but that still means about 17 million hens in the UK are kept in cages.

I wanted to look further into facts about this topic and I found some interesting, and quite shocking figures about where eggs come from and the treatment of the hens:

  •  Around 36 million commercial egg laying hens were kept in the UK in 2013.
  • In the UK the proportion of eggs produced in the different systems in 2013 was:
    • 51 per cent* of eggs produced in battery cages
    • 3 per cent* in barn systems
    • 46 per cent* in free-range systems (of which 2 per cent were organic systems).
  • Consumers are buying more boxes of free range and barn eggs, but 60 per cent of eggs used as ingredients in products like mayonnaise, cakes and sandwiches are still from hens kept in cages.
  • UK laying hens currently produces around 10,000 million eggs. In the UK, the average consumer eats 170 eggs per year

The UK has a range of various Quality Assurance standards for for, often used on eggs. Below I have included some and what they mean for animal welfare:

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