HND2: Design Factory


Over the course of the 4 weeks of getting this project done, it has been one of the most time consuming projects I have done to date, but it has been a fun experience. The whole idea of the project was based on the idea of sustainability and making it different. The whole process of my idea shows that my design is sustainable by reducing the production of other toxic products, as well as packaging. To me, the idea of sustainability also is about people themselves and their own wellbeing, which is why I came up with this whole idea; I wanted to benefit not only the environment, but also what we put into ourselves. The product I have designed is different with the way it works. There is not yet anything to say this is something that has been considered or thought about.

Personally, I am really pleased with the overall result. I feel I hit the target audience really well throughout this project, making sure that everyone can use this, but also being able to understand it. The better people understand the process of the chip and the app, the more people will learn to understand about themselves, and what their body is asking for without you going to a doctor or having to wait for results.

If I had a lot more time for this project, I would love to have been able to fully design the app, as well as possibly trying to make the mock up of the chip to demonstrate how it will look on a real watch. Luckily, the people who I asked appeared to understand the whole concept of it regardless with the illustrated mock-ups on my photographs.

Through thorough research and experimenting, I don’t believe I could have done much more. As previously mentioned, the Nutrachip could be done realistically, and this is a good example of how something can make the world and us as humans, more sustainable, healthy and aware without it obviously telling you this. I would use this design myself, and I believe that this idea would make a huge difference to a person’s wellbeing and productions of certain products.


I wanted to see how my app would look like on a bigger, screen, so what I decided to do, was take the Today page and extend it a little bit further. I did a quick sketch of a layout that ideally I would want my page to look at, taking inspiration from the Fitbit layout. I really liked the grid structure, and the way it presents a lot of information in a fun and visual way, and I wanted to incorporate the same thing in my website.

I decided to use the circles of the ‘nutrients’ to resemble how much a person will have in their system on the web. For example, when you look at fiber, only a small fraction is coloured in its colour, showing 18% underneath it. This gives a visual understanding of how much you have in your body, and ideally, you would need to “fill” that colour in according to what you eat in your diet.

The idea of the website works exactly the same as the app, only it shows the information in a more visual way, because there is more space, I can add more diagrams to help people get a visual understanding.

Similar to the app, when you log in, it shows all of your details saved. You can also change the outline colours (for example, my default shows a bright green around boxes and as the top banner), to a colour of your choice, as the same with the app, and you can change it in your settings.

As this website could be extended, I thought it would be good to have Twitter, Google and Facebook links in order to get the website more recognised by a varied group of people. I think this layout works really well, the simplicity of the design reflects how simple managing everything else can be, and by presenting it in a colourful format, it makes everything not look like such a chore.

Relate this to it being different and sustainable.

As previously mentioned, the whole concept of the app is what makes all of this different. The idea of people being able to read their personal nutrients in the comfort of their home or anywhere without the stress of going to pay to go to a doctors and waiting for results. A needle-free system for everyone to use. Although there is so much about health today, this is something that subconsciously tells you to eat the right foods, without it making people feel like they are having to diet, or even using the word diet.

The sustainability side of it, is what this could bring outside to people; by knowing exactly what their body needs, they can pick up on any deficits, and can even solve some illness problems. This therefore reduces waiting lists to go doctors, and it reduces the production of medicines, which wastes further packaging. Not only this, medicine when disposed is toxic to the environment. By reducing this, we are allowing more room for useful resources, and limiting the production of ‘toxic supplements’ that natural ingredients can provide.

Saul Leiter.

I thought I would make a quick visit to the Photographer’s Gallery to check out Saul Leiter’s photography work. His work consisted of street photography in cities, showing a variation of colour, as well as black and white prints. The freedom in his photos of the people I found really inspiring.

I loved the way that he took the pictures in certain compositions, filling every corner of the page. A lot of his photography looks like it was taken from him having to hide behind windows or objects to capture his shots, and this shows off a complete natural feel to the images themselves; the idea of no one being still in the photograph allows movement in every shot. His style of photography is something that I would really love to incorporate in my work, the feeling of nothing being still and to show that cities are always changing and moving, alongside with the people.


Mocking up my final images.

After getting my app pages, my chip design, packaging and photography done, I am deciding to present the chip by mocking it up on the photography pieces that I have got. I decided on doing this so that I can show people what it would look like attached to all different types of watches; I even tried it on a rubber band, to show people that it is not just a watch that it is asking you to attach it to, although that is preferable.

I thought this whole idea was really different to anything else out there. Because everything else is about reading blood pressure and taking blood tests, by advertising and showcasing this way will hopefully draw people into looking into it a lot more, and will give a friendly and less annoying alternative to everything else out there.

I think the mock-ups worked really well. Although I could not make it look as realistic as the photographs, it shows a good idea of what I intend for it to look, and how it is placed on the straps.

I decided to extend it a tiny bit further in seeing how it would look as an advertisement. Like the whole theme of this, I did not want to present too much or show it in people’s faces. the idea of the posters would be to show people that the product is what it is, and is people want to find out more then they would just need to research the title to find out more.

Personally, I feel that successful brands do not reveal much on the adverts, because by giving less away, it leaves people intrigued. People may not understand what it is when they first look at it, but that is how I intend for it to be; the intention is to be the opposite of having it in front of people, to allow people to think and want to find out more, than having the information on the poster, revealing what they need to know, and making a decision before they have walked past it completely.

Further photos of watches.

I took a few more pictures of watches, so I had a wide range to choose from. I really tried to focus more on the strap than any other part, knowing that this is where the chip would sit. I also got some pictures of the inside strap, so I could do a few mock ups of how it would look from the inside also.

I think the images as a whole are really attractive, and they standing alone show a good balance between space and colour, which is what I was aiming for in my images. Having the image stand alone on the page allows the product to become the center of attention, but I made sure that the watch was not placed in such a way that it would try to out-shine the chip for when I go to mock up on it.


We were given the opportunity to present what we had done so far in our projects to a group of people. Despite not having finished the product, anything we still had to do, we had to explain what our next steps were.

I was really pleased with how my presentation went; although I had to cut a lot of information out, people appeared to understand the concept of my design, and how I got there. The feedback I got I was able to construct well with also. I agreed with all of the advice, and I had taken them on board. For example, I tried to explain well how my design is different to anything else in my PDF’s.

I had looked at some app designs, but this was not presented in the presentation as I did not have enough room, and therefore that was risky in helping people to understand by development of research. I did like the idea of presenting a tutorial, and I had written a paragraph explaining this in one of my previous blog posts, to show people how to work the app.

The photography aspect I had not yet done when presenting my project. And although I took on board what one of the feedback suggestions was saying, I felt it was still appropriate to use a clear background to present my product at its best.

Suggested foods.

Suggested Foods pageThis page was one of the last pages to design. The whole app is different because it shows a specific person’s dietary needs, which is further added with this page. Personally, I feel that this page is one of the most important pages. Because a lot of people don’t have the knowledge of what they need to eat, this page will show examples of what nutrients their body needs from the last refresh. The idea of this page also, is that when you select on one of the ingredients, it will show the nutritional values of it.

I wanted to keep the ingredients raw and simple. The whole idea of my app is to strip everything down so there is nothing to hide; to show everything, and this is what I feel should also be done with the suggested foods page. The benefit of this is that people can look up recipes that include these ingredients, encouraging people to cook fresh and healthy produce, because their body is requiring that dietary need.

This is something I have not yet seen before, and although there are millions of books, apps, grocery-shopping helping products out there, there is nothing that puts it all in one for your own specific need. This can be seen as educational as well to people, helping them understand what foods contain certain nutrients. Taking carrots as an example, they contain a small percentage of Calcium and Iron, which could substitute foods such as spinach and dairy, allowing more choice and combinations of ingredients for you to hit your daily goals.

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The pictures I chose out my edited versions were the landscape images. I chose this orientation because of the amount I would need to fit on the page. Although you would be able to scroll down to look at them all, I feel that the landscape images would contrast better with a portrait shape, and would give a better grid finish.

I tried doing it so that there were two pictures were row, however as I was doing it I really didn’t like the reduction of the picture. I wanted to show off the ingredients and their details rather than condense them on a tiny screen.

I instead decided to have the images cropped and going across the screen, having each one rest beside each other. I really liked this concept, because it gave enough away of the ingredient to show details, but it did not take up the whole page, allowing a list of ingredients to fall after another. I did try and experiment with the text, adding text onto the image in the corner, and even enlarging it so it overlapped the image. The problem I found with this, was finding a colour match on each image. Because of the different contrasts of colour, the majority of colour on the text could be harder to see than on other parts. I decided to leave text on the images, because the images show what the ingredient already is, and if people want to find out more, then they can click on the image, which can tell them what the ingredient is with the nutritional values etc.

I also thought I would see if my favourite images worked by condensing them down to a smaller space. Because my photography is about capturing detail, I wanted to see if by condensing them down even more, I would still be able to crop it significantly, and still see the images with the details on. Every image appeared to work really well, which I was pleased about. I felt that all of my pictures

Photography of food.


I took some pictures of some natural foods from my cupboards that I can put onto my app as part of my photography. Inspired by the previous photographers of depth of field, compositions and colour, I experimented with different compositions and styles, playing around with the depth of field, and mainly the rule of thirds. I really liked getting up close with the food, showing nothing else but the product itself in its raw, natural state. I intended on doing it this way, because it shows people what the food looks like before it has been manipulated in any other way for cooking or eating.

I decided to keep to a plain white background for a lot of my pictures. Because my app is bright and colourful, I wanted the food to reflect this as well, and show people that good food can look, if not more, appealing than processed foods. The range of foods I have selected include different nutrients that is important for a person’s health and diet.

I developed a selection of the foods and made them look more appealing in the photograph, enhancing their colours to bring the richness out of each product. Because I wasn’t sure what image would look good on a small app, I developed a range of different compositions of them all. Alternatively, I also want the pictures to look good enough on a bigger screen such as a tablet or a PC, ensuring the quality of the pictures were of professional standard.

I found that the most difficult foods to take pictures of were the cheese and cherries, mainly because there was not much to the product itself. The cheese I could not find a good enough angle, or get the colours correct, which makes me debate on including it in the app. The cherries were difficult to get a good range of colour because they were so deep in colour. In some of the pictures, the exposure was under, so they appeared too dark to show any detail.

I definitely felt that the lentils and the carrots worked to their advantage. This could be because of their natural vibrance in colour, making it a lot easier to have them stand out against the white background, as well as show a lot of detail in the product itself. I much preferred showing the foods where I had not changed anything to them, exposing them to the audience to get an understanding of what they are and what they look like in their natural state.

Photographs of watches.

Following from the research on the photography of watches, I thought I would quickly get some pictures of some watches that are currently around me. I focused on the different compositions as well as the styles, seeing what ones work. The images that I thought worked really well were the ones where the strap and part of the head was really clear. I made sure that they all had a really clean background to allow the focus to be of the product.

I would like to do some more experimenting with this photography, and as part of my final piece, I think it would be good to have a photographic picture of someone wearing a watch, or one on its own, with a mock up of the chip attached to give people a clear visual understanding of what it would look like on someone’s wrist.