Throughout this project I was constantly concerned of the issue of target audience and how branding can affect so much. My own personal branding was kept to a minimal theme, not revealing too much but also showing I can achieve a lot with one simple logo. By far, this has been my best project yet. I have really enjoyed the journey of making these brands and adapting them over the four weeks.
With my logo, I love how simple it is and clean it looks on the page, it goes well on print as well as digital, and on any size. If I were to improve it at all, I would maybe just increase the thickness of the lines slightly as the size reduces, just to make sure the lines to not disperse as the type had shown to happen previously. My branding I wanted to attract the majority of design companies, because I am still unsure of what I specialise in, I wanted to have a logo to show I am keeping my options open to endless possibilities; I may never even specialise in one thing… then I may have to consider having a chameleon as my logo in the near future.(?)
Vivienne Westwood was the brand that had taken a lot of tumbles throughout the weeks. Her rebranding in this project was one that I was unsure of how it would go when I had come up with the logo, but as I carried on with it, tweaked and developed it further; it was beginning to look better. I really liked the simplicity of the logo, but also the similarities that I have implemented in to the logo from her old one.
The logo can be used for products and be placed on almost anything. I’m not sure what I would do to change the logo, as I feel it resembles VW’s edgy but classy character and I have still kept but modernized elements of her old design. VW’s target audience is specified to almost everyone,and I think this logo shows this and still keeps up with the rest of the competition of brands out there. I really liked both of my logo designs, and I feel I have matched the brief appropriately for both brands.