BA: FMP

Final presentation.

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The final presentation we had to do consisted of 20 slides, 20 seconds per slide. I carried on my presentation from the last one I did, giving everything a summary still. The overall feedback I got at the end was extremely positive. It was emphasised how I have used the research from my dissertation and applied it to all of my other projects since doing it. Another good point was that all of my projects show a link between each other, that no project stood out on its own. Judging from all of this, I feel I have managed to accomplish a lot throughout this year, and apply a lot of what I have learnt into my projects as I went along. I feel I couldn’t have done much more to everything in my work, and from the positive feedback I have got from everyone, it is evident I have put in a lot of hard work and effort to hopefully get the grades I have worked hard to get.

Making my style guide.

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To round up my whole project, I thought it would be a good idea to include a style guide to showcase everything I have done for my brand, bringing everything together, as well as seeing all of the links in one booklet.

I got a lot of inspiration from the style guide of Kew Gardens, which I had found to get information and ideas for my other project on the side of this FMP: Connecting, which ironically has connected these two projects because of the style guide.

Like the rest of my brand design, I kept the style guide simple, showing only what needs to be shown for people to see and understand what has led me to where I am now, as well as showing why something in the brand is how it is.

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I’m really pleased with how my style guide looks. It is clean, fresh and shows a good, detailed understanding of how you can use the brand and apply it yourself whilst keeping to its theme and brand identity.

The style guide includes information about colour blindness also, as well as showing all of the necessary examples of my work that is important to be shown in the style guide, so that they also are recognised. This is because I have a lot of elements in my project, and it is important that everything is presented, to show the work I have put into this.

What I am going to do with my style guide is print it on high quality paper and ring bind it, to give it a fresh and professional appearance. My style guide is a part evaluation/guideline of my project/brand. I thought this would also work well with giving to customers, if they were to purchase a product for the first time, they can receive this booklet to give them some information also, bringing closer the relationship with the brand and their customers.

Final posters.

I still felt this image had further room for improvement. After printing the pictures quickly I had a look at what I could do to take these further and improve them. Eventually, I began to experiment with where everything was going, and I added some more depth and shadows in the pictures.

Improved version

I realised adding the small details such as shadows in the background of the image, the picture began to look a lot more vibrant and noticeable. Similarly to all of the other pictures, I tweaked them so that they all fitted the same and looked similar from each other.

Improved version

Improved version

Having the new designs mocked up on these signs also has helped me to see again how they would look if they were presented in real life, as well as getting understanding of what you would see first when you look at the page. The pictures are quite busy, but I think the execution of levelling everything so that you focus on each area differently has been done well, especially now with the final amendments.

Posters insitu.

Image on the left: The text needs to be pushed up at the bottom to allow more room for cropping.
Image on the right: Same applies, the whole canvas needs to be ‘shifted’ up to make the gaps even at the top and bottom of the page

Image is very clear to see and read from a distance

I decided to mock my pictures up on billboards and posters, as I would like them to be advertised. Doing these mock ups helps me to see what is good and what needs to be improved on the posters, considering the fact that the posters need to be easy to read from a distance.

Final adjustments

I could still see in this poster that the type at the bottom was quite close to the edge, so I have decided to shift it, leaving a much more even gap at the top and bottom of the page.

Final adjustments

Similarly to this photo. I wanted to use up a little bit more white space that was on the page, so I decided to centre the web address to allow it more focus, as well as bring everything up evenly. I also moved the logo to the top right hand corner, giving everything more room.

Here are the adjusted posters fitted insitu with how I would like them to be presented. I’m really happy with how they have turned out so far, and with the small adjustments made, it makes a lot of difference to looking at the pictures.

Making my style guide: inspiration.

Having completed the main elements of my project, I want to create a style guide for my brand to bring everything together. Because my branding has so many elements, a style guide will help to tie it all together.

I had a look at a few existing examples, as well as looking at the guidelines I used for my Connecting project: Kew Gardens postcards. Looking at the style guides, they all explain how the brand works, the background and how you need to apply the elements to ensure that there is a same theme running throughout the work to ensure that it does not change, otherwise it would run a risk of preaching copyright.

Looking at my work, I will need to ensure that I include the following:

  • Background of Chroma and about CVD
  • Brand elements (typeface and colour schemes)
  • Logo variations
  • Size limit of logo on print
  • Print formats
  • Resolutions for screen and formats
  • Visuals for portrait and landscape

By creating a style guide, it will show how the overall design and concept of my branding is different in comparison to the rest of the clothing brands out there, and how I have chosen to take different routes of design elements during the process.

Moreover, I intend to have my style guide printed, which can also be possibly used as a booklet to be given to customers if they were to buy my products, as it will give them an insight of how the brand has carefully thought about every step of the design process, making sure that Chroma has secured that gap in the market.

https://designschool.canva.com/blog/50-meticulous-style-guides-every-startup-see-launching/

http://assets.kew.org/files/Kew%20Brand%20Guidelines.pdf

Adjustments Part 3.

I thought about how I could take my posters further without adding too much to them, and I decided to see how silhouettes of hair would look like on the figures, rather than faces. I decided that it looked better without especially on single pictures, as that could single out genders on the advertisement, especially as first glance if you are unfamiliar with the brand.

Alternatively, I had a go with including a ponytail on the landscape image. Because there’s two ‘people’ on there, I thought it could differentiate the people a little more, as it shows that the clothing brand is clearly for both male and female. What I intended to do, was create a style guide to show the specifications required for this brand. Because there are so many elements to this project, having a style guide will help to tie everything together well.

Despite this, I felt the hair did not suit the picture. I feel the poster needs to be kept simple, and to keep the silhouettes as they are, knowing people could see them as anyone this way.

1 final

2 final

3 final

I also changed the hand on one of my posters, making it look more realistic. These small refinements have helped me to be able to ensure that my posters are looking more professional, and soon to be ready for print.

Adjusted image

I wasn’t completely happy with this picture still, because I was concerned with how close the logo was at the bottom to the trim mark. I decided to make the logo smaller and move it in slightly. Because the logo is already apparent on the Ishihara image, as well as the title of the website being centred on the page, the logo can appear to be big enough to be seen, but not big enough that it takes your eye off the rest of the page.

Taking my posters further Part 2.

I tested out my posters to see if they still worked in black and white, and to my surprise the posters I thought looked better than in colour. The text is still just as clear to see, and because of the hues merging in some of the colours, the text appears clearer to see.

Protanopia

Deuteranopia

Protanopia

Deuteranopia

Protanopia

Deuteranopia

Even in the colour blind mode, the posters appear to be clear to see and the patterns are still clear to distinguish. Because it is so important for my brand to be clear to see to my target audience, doing these tests shows that the design of the brand has taken the target audience carefully into consideration.