APP: PrepWorld

Evaluation.

The brief of this project was to come up with a campaign to tell the employees to waste less fruit. There was a lot of strict guidelines that was needed to be considered such as the hygiene conditions, language barrier, environment and making sure that it appeals to everyone at Prepworld.

By overall idea was a concept of how I could demonstrate the idea of a journey running throughout the factory. The 8 images all symbolize a stage in the production of the fruit, from the farming to the buying. I have tried to include everyone throughout this journey in the pictures. Theoretically, the images are meant to be in mosaic tiles of different shapes, colour and sizes, however the employees themselves would have done this.

I thought that my project throughout was extremely consistent in making sure I address each problem appropriately. The idea of interaction played one of the main roles throughout this project, however the theme of wasting less fruit, or to be fruitful, was evident also.

The aim of my mosaics was to allow the employees to actively get involved in something fun and rewarding on their behalf. By producing the mosaic pieces, they can see the journey evolve, knowing that they put in that effort to create a beautiful piece that will be hung across the factory. Through this, they understand the message of the value of fruit, but also the value of them, because the pictures show how they also play a major role.

I feel that I have addressed the problem raised by the client in trying to make the employees understand that fruit is valuable, however I have purposely shown it in a completely different light; I have considered the role of reverse psychology instead of telling them the facts.

I chose against doing a poster/animation because I feel after a while, the message becomes vague and people stop taking notice. By actively involving the employees to create a beautiful piece of “info-graphic” that tells a story, they will remember it more, because they would be more considerate on the fact that they had helped to make this piece, thus giving them more pride in themselves and their work.

I am really pleased with my outcome, and if it were possible in the time frame I would have loved to get one made up. However I feel the concept of the mosaic on a digital format is complex enough to show how the message comes across, as well as giving a clear visual understanding of the process.

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Good design? Evaluation.

PDF Presented to Prepworld

PDF Presented to Prepworld

The presentation that I had delivered to Prepworld was successful in terms of grabbing their attention and making them think. Having asked them a question from the start about what they have done in the past that was memorable, it set a good scene for my presentation. From my presentation, I was able to explain the important topic of how good my design would be, and how it would benefit the company.

Throughout my project prior to the presentation, I had constantly thought about how sustainable the project would be, and whether it would be something that is memorable enough for the employees to consistently understand the message and feel more motivated in their workplace. My outcome for this objective was the mosaic story would show them how important sustaining fruit is, as well as how important they are with this process also.

Because a lot of the employees most likely would not speak in another language other than their own, which would cause lack of communication. The idea of getting them together to create a mosaic piece would enhance this communication in other ways than verbal. By working as a team, they can connect with what would appear to be a work of art, which they can take full responsibility for.

The feedback I had got from the presentation explained how the employees may not feel inclined to want to create a mosaic piece, or that the mosaic pieces to buy would be cheap. Throughout the project I had thought about these two complications that I understood that Prepworld would also face. They had suggested getting someone from outside to make it, however I felt that could defeat the object of the design piece.

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In response to this, I proposed how you can buy mosaic tiles cheap, as well as the materials to build it. I also suggested using other forms of materials that may not be mosaic pieces. Other materials could be coloured materials that could be recycled into mosaic pieces such as bottle caps, paper, fabrics; anything to help prevent waste. Moreover, the emphasis on the words pride and teamwork that I had addressed to them would play a major role in my final outcome(s).

This project was extremely difficult to come up with an idea that is different and meets all of the requirements, such as hygiene, ethical precautions, cost and how much it would help reduce fruit waste. I had been forced to think more outside of the box and think more creatively on how I can get the employees together to do something, which is why I had come up with the theme interaction and therefore coming up with the idea of a mosaic; a fun and simple piece of artwork that conveys a message.

Overall, I was extremely pleased with my feedback, as I have addressed in this evaluation. The complication I have had to face with this project, following from the feedback, was trying to show Prepworld how teamwork from the employees could make a massive difference. Moreover, I would love to have had the opinions directly from the employees if they would be interested in participating in doing a mosaic piece, and seeing how they get on. I feel that I have met the expectations of a socially conscious designer, as there is evidence I have carefully thought through some of the more difficult precautions, and I have tried to avoid the more complicated issue of no verbal communication with the employees. Moreover, I feel I have met the criteria in good design by considering my theme of Be Fruitful throughout the entire project.

Final pictures.

Overall, these are the final pieces that show the concept how the mosaic would look like. Although this is showing the pieces in a digital format, it shows a clear understanding of how the pieces would come together, as well as understanding what pieces would need to come together/apart more to make the more detailed elements stand out.

By mocking a few up on a wall existing at the factory, it shows what it would look like if it was to be placed. I would love to have extended this further in making a mini piece, or even a complete final piece in the exact scale if there was more time. However, I feel by showing the concept of the mosaic pictures in this format is clear enough to suggest that I have met the brief in the idea of being fruitful and encouraging employees to notice the concept also.

Step 2 Mock up

Step 2 Mock up

Step 4 mock up

Step 4 mock up

Step 8 mock up

Step 8 mock up

Stage 1 of my final pictures.  

After I had used the previous method to apply to all the rest of my pictures, these were the final outcome. I thought how I could relate this further to the idea of being fruitful and getting the employees to understand how valuable the fruit really is.

I decided to mock up on each board a small phrase, which can easily be read to those who may not be able to speak perfect English. I thought this would be a good concept to think about also on the rooms for development on the mosaic pieces. It could be possible that each board could have the typography written in different languages, however that could run the risk of the message not being clear enough to read.

Stage 1 drawing

Stage 1 drawing

Step 1 drawing

Step 1 drawing

Step 1

Step 1

Step 2 drawing

Step 2 drawing

Step 2

Step 2

Step 2

Step 2

Step 3 drawing

Step 3 drawing

Step 3

Step 3

Step 3

Step 3

Step 4 drawing

Step 4 drawing

Step 4

Step 4

Step 4

Step 4

Step 5 drawing

Step 5 drawing

Step 5

Step 5

Step 5

Step 5

Step 6 drawing

Step 6 drawing

Step 6

Step 6

Step 6

Step 6

Step 7 drawing

Step 7 drawing

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Step 7

Step 7

Step 7

Step 8 drawing

Step 8 drawing

Step 8

Step 8

Step 8

Step 8

Making my final pieces to present – Stage 1

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I had a go at the tutorial that I had found and I tried to apply it to one of my final sketches. The first stage was planting and growing the seeds of the ftuit, so I started off with drawing a rough sketch then rendering it in Photoshop.

I spent a long time trying to follow the tutorial steps, changing my methods such as:

  • Adding colour before / after
  • Taking away the lines
  • Trying to get the mosaic tile feel

All of these unfortunately did not work. I spent a long time trying to make the tutorial work with my final piece, however because I have some very fine bits of detail, it was not going to work. I then tried to adapt the tutorial and apply bits of it into my final design. Again, it continued to not work how I had wanted it to.

Attempt 1

Attempt 1

Attempt 2

Attempt 2

Attempt 3

Attempt 3

I tried to make the tiles myself, trying to cut out squares, then trying to freestyle the lines, by this point I was beginning to feel I was not going to get a final piece I was happy with up to present.

Final Attempt

Final Attempt

I remembered the Stained Glass effect on the filter option, and after playing around with that, I figured this would be the best option to get my picture to look like a mosaic in its simplest form using Photoshop. I applied different types of tiled effects to give the page some variation, making some areas of tiles bigger than others, which seemed to work really well.

Although it would have been nice to make the mosaic tiles myself, it was too difficult to produce in the time frame I have got. Instead, using this method, the picture seems to look how I envisioned it to if it was a real mosaic. The difference in the sizes of the tiles gives a much more clear vision on what to expect if you were to use a variety of materials to make the mosaic.

Roy Lichtenstein and George Seurat.

Roy Lichtenstein and George Seurat are two artists from different eras, however their styles of work are very similar. Both of them use strokes and patterns to make the image, rather than using a blend or block of colour in one area. Both of these artists have influenced me to think about the idea of mosaics, and how you can use patterns of colour to make an image.

Reflections on Minerva 1990 by Roy Lichtenstein 1923-1997

Reflections on Minerva 1990 by Roy Lichtenstein 1923-1997

Whaam! 1963 by Roy Lichtenstein 1923-1997

Whaam! 1963 by Roy Lichtenstein 1923-1997

Haystacks #7 1969 by Roy Lichtenstein 1923-1997

Haystacks #7 1969 by Roy Lichtenstein 1923-1997

What I like especially with them both is the abstract feel in the pictures. Despite Lichtenstein uses harsh lines to outline the pictures, the detail inside are very minimal, using dots or lines to blend two block colours into one. Similarly to Seurat’s work, his blends of colours next to each other bring the picture together as you look at it from afar.

La Parade 1889

La Parade 1889

The Eiffel Tower 1889

The Eiffel Tower 1889

The Seine With Courbevoie

The Seine With Courbevoie

I love how the images up close may not be as clear to see than if you were to look at it from a set distance away. This is because the eye merges the colours together, creating an illusion of tone without the picture needing to do it for you. This reminds me a lot of the mosaic idea that I want to go with, alongside with the experiments I have done. By experimenting with the sizes and distances of the patterns using Photoshop, the image became clearer to see as you saw it from afar, rather than if you was to focus on a small area.

http://www.georgesseurat.org/the-complete-works.html

http://www.tate.org.uk/art/artworks/lichtenstein-whaam-t00897

Mosaic making inspiration.

I found this tutorial whilst researching other methods of producing a mosaic piece using Photoshop. This tutorial is a very time consuming piece, however it has inspired me to want to try and have a go with my own drawings.
What I intend to do, is draw my stages up, scan them in and use it as the base template for this tutorial, which if it goes well after one attempt, I will use this method for the rest of the stages as my final piece.

Mosaic practicing using Photoshop.

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I have decided that my final piece will be a mock up of what the pictures would look like if they were to be made in real life. In order to make this look as realistic as possible, I need to think of a way to do this. What I have decided on doing, is using Photoshop to manipulate my images to look like mosaic pieces (or as close to) as if that’s how it will look like in real life.

I played around using some of the sketches that I did to get some ideas, as well as use some of the pictures that I took when I visited the factory. The two main filters that I found effective were Crystallise and Stained Glass. The Mosaic filter I felt did not give it the look and feel that I wanted for my final piece, and therefore I left it out after the last few images, because it continuously did not seem to work.

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Both the Crystallise and Stained Glass filter seemed to work really well with both sets of images. They both worked well with photographs and drawings.

What I found interesting, was that the more detail that was in the picture, the bigger the ‘tiles’ needed to be to try and blend the tones more together. This was because too many coloured tiles trying to blend together made the image look too abstract and confusing.

I want my mosaic to look abstract, but also clear to see the image when you view it from a distance. Because I want the employees to see and appreciate the image that they have created, I want every corner to have enough detail to keep them interested, but not so much detail that they are put off looking at it because it is too confusing to the eye to make out what it is.

The journey of fruit and beyond.

 

For my mosaic, I want to portray the idea of a journey happening in the image, showing the process of the fruit being made and the people behind the process of it. I originally thought of having one big picture to portray this, but the idea of having a series of mosaics spread out across the factory tells a greater story.

I thought it would be a good idea to present up to 10 large-scale mosaic pieces showing the journey of the fruit being grown, picked, deported, cut, packaged and sold. This will help the employees to understand how the process happens and to show how valuable it really is.

By creating a story, it becomes far more personal for the employees and the production of the fruit. Subconsciously thinking, it will help them to remember the story, and with the mosaics spread across the factory, the workers will see the story as they walk through the factory.

The process of how I want the journey to go would be: 

Because there appears to be quite a few steps in the process of this, I might combine a few of the steps together to show the story in more than one way on the mosaic, meaning there is more to look at. What I did was I merged a few of the stages together using the red pen; this would therefore create more to look at on the mosaic pieces.

 

Mosaics.

Mosaics are essentially a piece of art made from small tiles, gems or any decorative piece. A mosaic originally is made from a template that is underneath, and you simply work over the top in different patterns to create a beautiful abstract piece. Mosaics are quite time consuming to do, depending on how small your pieces are, and how big you picture is. Generally, having a team of people to do it makes the process much easier.

Some of the essential materials to use with the mosaic pieces are:

  • This is a fluid that is used to essentially ‘fill the gaps’ between the tiles.
  • Thinset Mortar. This is used for outside and/or wet conditions that are used like glue to stick the pieces down. This is especially important for my project, because the conditions at the factory are extremely wet and cold in the majority of the place.

What I find inspiring about mosaics is that you can make a mosaic out of any material, using the example of a toaster being made out of 2,500 pieces of cooked toast.

From using these examples as inspiration, I would like to create a story with my idea of the mosaic. My next step is to research images about fruit waste, the journey of fruit, as well as the stories of employees and producers. The benefit of having a mosaic piece to do for this project is you can incorporate so many stories in one or a series of pieces, making something far more memorable than just a campaign.

https://mosaicartsupply.com/illustrated-mosaic-instructions/

https://uk.pinterest.com/search/pins/?q=giant%20mosaic%20wall%20pieces&rs=typed&term_meta[]=giant%7Ctyped&term_meta[]=mosaic%7Ctyped&term_meta[]=wall%7Ctyped&term_meta[]=pieces%7Ctyped