We have been given a small project to complete as an addition to our FMP. The brief is to think of a logo and brand identity for the company Kent Sales Academy. I looked into what the company was and what their main focuses are.
KSA is a sales academy to help 19-23 year olds how to sell. 1 in 10 people in the UK sell, however the challenge is finding those who have the skill and talent to sell. Because the job does not require many specifications, it is easy for a lot of people to get into and try it out, which leaves a gap between those who sell, and those who can sell well.
The training academy give students a 3 month training period on how to sell well, giving them the correct skills and testing that they need for them to be able to use efficiently. Being a good sales person, you need to have a wide range of skills such as patience, a good listener, communication and so on.
It was stressed that in order to be a good sales person, you need to be cut out for the DNA points of sales: curiosity, resistance and tenacity. These 3 points I want to try and incorporate as much as I can within the brand, alongside with thinking of how I could incorporate DNA also.