For my project, it is essential I get to understand some unisex brands and how they are successful. With this research, I intend to look at the logo and brand style, the website layouts and how they both are used to display what they are selling. Also, it is important to see what themes are recurring in the websites, or whether there are any themes at all?
Sixty-Nine is what appears to be quite a hipster brand. The website contains a lot of animated GIFs, including the pictures displayed of the models moving. The approach to the website it fun, young and eye-catching. I love how the pictures of the models are moving, drawing your attention across the page in a fun and dynamic way.
The logo itself appears to look like it was hand written. It is simple and matches the whole theme. Although I would not want my brand to look quite as young and hipster as this brand, I like the approach of how simple everything is, allowing the clothes to “speak for themselves”.
Toogood shows a completely different approach to how they showcase clothing. Instead of any vibrant playful colours and minimalistic pictures, they use the human body like art movement, as well as incorporating detailed backgrounds in the pictures to resemble the theme of the clothing.
The pictures are subtle and are not in the best quality, giving the clothing a vintage feel to them. I really like the idea of having backgrounds in the pictures to add some contrast to them.
The logo itself is also handwritten, giving a more personal feel to the website and brand identity. I am noticing a theme of hand written typography as a trend emerging in design, but keeping the typography minimal, clean and easy enough to read. I would have my logo easier to read than the Too Good logo however, as I feel it could be difficult for some people who suffer with dyslexia to read the logo easily and clearly.
Moreover, if I were to use a logo similar to this on an advertisement, it would not be clear enough to read if someone was to drive or brush past the poster if they were commuting in a city.
NotEqual is a unique clothing company that focuses on creating new and fresh styles. The layout of NotEqual when you look at the clothing reminds me of the appearance of Toogood. I love how the clothes and the model are made to look like they are part of a story, rather than just focusing on selling the products.
What I did not like at all about the website design was the image in the background contrasting against the grid system of the clothes. Also, the image in the background blends too much with the text in the ‘About’ column, not allowing you to read the story of the branding, limiting you to wanting to look at the design.
I also thought it was not appropriate to have the images of the clothing cropped, as it limits the viewer to experience the full appearance and effect of the clothing, which could have been a top seller if the image was perceived in a clearer and more professional manner.
I like the illustrative logo design being simple and resembling the idea of the title NotEqual, however I do not feel that the title matches the text on the rest of the website.
What I have learnt from this was to keep the overall theme simple and clean. Although what has appeared to be the majority, of websites looking the same in their simple style, I have found this is because the clothes need to be easy to look at and stand out, as they are what is making money for the company.
The logo of Sharpe Suiting I thought related to the whole theme of the website perfectly, as well as giving an accurate description of what they are trying to sell. The logo shows what looks to be sharp lines in an orderly fashion, tailoring to fit the ‘needs’ of showing that the suits that are being sold are of a high quality.
This is one of my favourite website appearances, because of its simplicity and how it addresses the point throughout the whole website. It is clean, fresh and displays only what needs to be shown.
The pictures I thought were really interesting. I like how they have excluded the faces of the models, allowing the fashion to be the primary focus when you are browsing at the products, which I feel shows that they take a lot of pride in their work.
I feel this theme would work really well for my brand, the neutral theme makes it clean and easy to read, but also gives a timeless modern appearance to the overall aesthetic of the website.
Considering this also, it would make it easier to transfer the information and the theme to an app also, as the layout would not need a huge amount of adjusting having everything kept minimal. An overly detailed website could make it confusing to condense and adjust to multiple screens, especially knowing that there are hundreds of different sized screens today as technology is rapidly growing.
Muttonhead uses basic illustration and keeps everything freestyle – similar to their whole theme. What attracted me to this website, was the natural photography in the basic grid system, and when you click on the topic you want to go to, the clothes are laid out perfectly for you to browse at.
The logo has a personal touch to it, and I thought it was different to have the background in black, and the logo in white. This also allows the logo to work in various ways, alongside with the typography.
The website is flexible also, the website adjusts to your zoom quality and the size of your screen, enabling you to be able to look at everything easily enough. I would have preferred to have the ‘try this with’ selection more clear, however this is what I could possibly incorporate for my own project.
The layout of how they have done their clothes has inspired me to think about doing the same for my project. I think it would give a different view of the clothes, but keep the fresh and clean appearance. It would also mean that because the brand is unisex, anyone could wear it. If I were to model the clothes specifically on a particular gender, it could give the wrong impression for that item of clothing.
All of the websites have positives about them. I feel I can use elements from each website and their brand logos to help me come up with a brand identity and web design that I can incorporate into an app design also.
What I will need to think about is the use of colour and to make sure that the whole setup of the design is easy to navigate, but also is neutral, so that it can easily keep up with the constant changes of themes that occur frequently in graphic design. I would also need to make sure that my logo has a timeless feel to it also, but also personal, to match the theme of my brand.
Looking at these websites, I can also see that the style of how they present their clothing is very simple, yet they all serve an individual purpose. What is beneficial about unisex clothing is that anyone can wear it, making the clothes cost effective and efficient.
For my branding, I am hoping to print my logo on different items of clothing. I found a website that you can do iron-on labels, which I thought would be more beneficial than putting in replacement tags. Iron-on labels last on the clothing, and they don’t get in the way in case of a tag being ‘itchy’. Because the tags are going to be essential for the consumer, I will need to make sure that the message is clear to read on them.
For my app and web design, it might be good to consider a page that enables the customer to browse their purchase history. If they were to sign up, they can have an email sent to them, which they can save onto their account on the app if they wish to do so. This way, in case the tag gets lost, cut off or wears, they have a record of the item on their account, meaning if they were to go shopping or get ready, they will still be able to tell what colour the product is.