Because signs and symbols are going to be my main focus throughout this project, I need to consider the audience and the semiotics behind it. Because my target audience is aimed at the workers who work in the factory every day, I need to make sure everything I design is appropriate for them all.
The majority of the workers come from a range of different cultures, educational status and ethnic groups. Because of this, I face the challenge to make sure that every one of the workers understands the awareness around them. By including words only in my design will immediately create a huge barrier on the relationship between information and the audience.
As a lot of them may not speak fluent English, some may struggle more than others in being able to understand what the design may be communicating to them. This immediately stops the message reaching to the receiver, which is defined as noise. Because of this, the signifier (being the design) is not going to be successful, since it is not doing what it is supposed to be doing.
As a result of this, the audience needs to be able to understand what the design is at a single glance. The assumption of the design needs to be obvious and apparent, but it cannot be overwhelming. If there is too much information in a single space, it may cause strain to them, which would again defeat the object of the message reaching out to them.
Signs and symbols.
Signs and symbols exist everywhere and have a different meaning to each one of them. Some signs and symbols may look different but have the same meaning, such as stop. Signs and symbols are used universally, and arguably are more powerful than verbal communication because of this; this is the thought I will carry throughout my project.
A lot of people respond better through visual rather than verbal. According to Hubspot, 90% of information that is transmitted to your brain is visual, processing 60,000X faster than text alone. As a result of this, an estimated 40% respond better with visual information, than text alone.
These results alone have influenced me to go forward with the idea of developing images around the factory of stats, figures and facts about the company to the workers. By incorporating this in a fun and friendly way, the workers would be more inclined to process the information in front of them and remember this information.
Another benefit of using images instead of text around the factory, is it develops a closer relationship between the company and the workers, allowing them to engage with the company and what it does, rather than arrive every day and not knowing exactly what happens to the fruit or how it was made.
What to be aware of.
What I will need to carefully consider of the colours I use for the factory. The colours will need to be appealing to look at all day, as well as not causing any eyestrain after a few hours/days. I will also carefully consider the design of the images. The images will need to be attractive for a long period of time and will need to almost be timeless. Because the factory may not be redesigned for another few years, the décor should be neutral enough to not look outdated after a year, but it should also be fun and exciting.