The Quadrant Diagram is a diagram that helps you to break down the real purpose of your branding and why you want to make a brand. It is divided into four sections: offer, capabilities, presence and culture. Each of these you need to ask yourself to what you want in each of these.
I did one for Vivienne Westwood and my own branding. It helped me a little bit to break down on what I really wanted, and from what the designer that I knew said previously, it helped me to think more clearly and understand more about what it is that I want out of it.
Out of this, what I have decided for my own branding is to keep the logo really simple, but I want it to be a target audience to everyone. Because photography is something that I enjoy the most out of designing and being creative behind the lens, I want to try and think of a logo that reflects this, or at least make a logo out of an image that I have taken that could inspire me.
I carried on doing a few more sketches based on Vivienne Westwood, because designing her logo I am finding to be the hardest one to do. I am continuing to use the design of the VW in a format where it looks almost florally but edgy. I tried to draw more simple logo designs, but I felt this did not show her character nearly as well, and I know Vivienne likes to do things that are the opposite of simple and clean cut.
I keep drawing to this logo idea, because Vivienne is all about going against the rules and making something that everyone will remember. With this logo, I believe that everyone will look at this and recognise it is hers, and stands out against the other major brands competing beside her.