What does she promote?
Her fashion originally promoted rebelliousness and punk, developing that through time. What I think about when someone asks this question is the idea of timeless rebellion. She throws away the rulebook for art and design, but she is still glamorous and her fashion reflects this.
The way that I think of her is powerful but kind. She has a fun attitude and she knows what she is good at.
Interview with The Guardian:
Her interview with The Guardian was brief but gave some quick detailed facts about her that you may not think about when you see her name. I thought it was really interesting to see the phrase “I do things to irritate people”, which backed up my point of her promoting rebellion. I thought it was really interesting when she mentioned how you must engage with the past through art, and that influenced me to think about the rebranding of the logo representing elements of her old logo and interpret into something that is more to this day.
When reading Interview magazine, I thought it was slightly humorous the fact that VW liked to take risks, and shows that she is not ashamed of herself when it comes to natural beauty.
I watched a few video interviews about VW, was how open she was with what she said, her words spoke power, but her voice echoed kindness inside. I could also feel a sense of humor in the way that she talks; the twang of sarcasm was also added.
Punk was just a fashion as a marketing opportunity. Punk today is about “rebellion”, but to her it was just ‘an excuse to run around’.
No progress in art.
You see the world differently.
Influenced by Arab clothes.
Changing my company and reduce the product based on the idea of quality not quantity –> the brand changes with this and moves with time.
“Buy less, choose well, make it last” resemble this with the logo.
She experiments and plays along with the idea, refining it as she goes along and makes it work.