I was thinking about completely redesigning Westwood’s logo design and giving it a completely new fresh appearance, but I did want to try and implement some of her old styles in the logo also. I carried on drawing a load of sketches and I ended up with some very different results. I really liked the logo where the initials were used and gave the abstract feel of the logo being like a flower. The only similarity however in comparison to the old logo is the idea of the jewels in the logo.
I tried to use the ring of the planet on some of the designs, but I felt it did not go so well. Although I want the logo to obviously show the idea of something being timeless and her styles run infinitely, I feel that the idea of having the logo looking quite retro and shows the idea of royalty and her being the queen of punk, it reflected a lot better.
I did some research of some high-end brands who have changed their logo designs. I thought Pepsi and Apple showed the biggest change in what I had found, they show a completely different design than when they had started. In between you can see the process of how they have changed, and because Westwood’s logo has not changed since the beginning, the difference from my logo in comparison to hers would be very different because of the difference in time when both logos were produced. An advantage of having a completely new logo design is that you can promote a ‘big launch’ in the change, but keeping to the same style as Westwood.