For my website, I wanted to add a logo to include. I wanted a logo that was universal and was easy to recognise to people when they look at my site and the work I produce. Because my website is only going to include works that I have made, I wanted to make it more personal by sticking to the title ‘Emily Alldis Designs’, and have it stand out.
I started out by sticking to my theme of having basic lines of the initials of each letter and played around with the compositions. I noticed that as I played around with it more, the whole theme became more abstract, and I really liked the different compositions and shapes I was making out of the lines of the letters.
I played around with adding colour to my logo also, and one style I had used reminded me of Mondrian’s work of using limited primary colours within white space and bold lines. I think both ideas work well as my logo, and adding a little bit of colour gives the logo a little bit more definition to it.
I wanted to keep the font at the bottom really plain and simple, to contrast with the bold logo above. I also didn’t want both statements to be bold as they would not merge well together; by using binary opposites with the logo I can see that contrasting big and bold with thin and discreet works well.
Final two results:
After asking around a few people on what they preferred, I got a mixture of comments. In the majority, people said that although the red makes it stand out a little bit more, the colour separates the A too much from the rest of the initials, and loses the ‘boldness’ between the letters.
I also noticed that my design linked with the idea of Adobe’s logo, using bold lettering and playing around with the negative spacing. They have also shown that a bold logo works well in colour as well as black and white.