The next step.

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Screen Shot 2015-03-20 at 14.26.10After we produced what the image on the poster will look like, we decided to go ahead in making the actual poster itself. We decided on using Gill Sans for the main title, and we looked at complimentary fonts we could possibly use beside it. Putting it together, we decided on Century Gothic to have on the title along with the Gill Sans. The contrast between the two fonts appear to compliment each other.

FullSizeRenderWhat we also did was come up with a few detailed facts we would put on the poster to go around the image of the egg box. The facts going around would be the truth behind the manipulated label:

The lion mark guarantees that the eggs were laid in Britain. This only helps to meet the food safety criteria, not on the condition of the farms that the hens are brought up in.

This egg has been Photoshopped and treated with a chemical such as hairspray when taking a picture of the egg so make it look at its finest, with no scratches or cracks.

The impression of an egg being laid on hay on the label comforts the customer that the eggs are laid in a safe and healthy environment for hens, ensuring extra freshness also.

‘Free to roam’ may mean that the hens are allowed to walk about 2 feet apart from each other, and are probably allowed to go outside by going through a tiny hole in the side of the barn into a dirty field.

Although the title may say Farm Fresh, the illusion of a farm to customers may be a red barn with fields. An egg farm means a metal barn with one field they can roam around in during the day.

Around 16,000 hens can be in one barn, the idea of free-range means that they can go outside through a pop hole.

Hens in cramped conditions begin to peck each other and anything around them, loosing their feathers and developing diseases such as salmonella.

As we began designing our poster, we stuck to the idea of using beige and green colours to the poster, making it look more ‘farm-like’. We thought this was the most appropriate approach to take for this theme of poster. With this layout, it could also be used for a series of posters if you change the colours with each one to suit best fit of what we would be talking about.

We decided to keep everything central in the poster, adding small paragraphs of facts, which we had found earlier in our research. From looking at the retro looking posters, we wanted to add a little bit of colour still to the poster, so we decided to incorporate that in the lines from the diagram. By adding this small touch on the poster, it gives a little bit more variance to the poster, not making it appear so dull.

Because we had to make sure that people knew what the poster was about, and it still linked back to the brief, we added a line at the bottom to reassure that the poster is all about the ethics for designers and what it was all essentially part of in smaller print.



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