Initial Ideas.



photo-2Our initial idea was to produce a flowchart, but finding the idea of using an egg packaging to portray the ethics of designing this appeared a lot more interesting as well as to the point in a poster. We first thought about doing two pictures of the egg label, one with true facts on the egg label, such as how the eggs are really laid and the conditions of the hens, in contrast with a label that had the truth bent a lot to appeal more to the customers eye.

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farm fresh eggsWe began putting together the label design for the egg carton box, and we came to think that it would be easier to design one overall label with the distorted truth dispersing on it, and having the true facts in a spider diagram around it. We thought this was a more appropriate way of going about this poster, because it focuses the attention on one image and the information dispersed around it.

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After looking at existing egg cartons, the design is really simple, so we thought we would need to show this in our design also. Because it will go onto a poster, it would be necessary to design the label first before we designed the actual poster itself. This way, we will know exactly where to put it on the poster and how to design the poster, so that it suits best with the egg packaging and the labels going around it.

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Screen Shot 2015-03-18 at 11.12.22Designing our label we kept it really simple by sketching out a design and scanning it into Photoshop and Illustrator, refining the sketches and adding small amounts of detail to bring it out more. We added on bits of information we saw came on an average egg label such as the nutrition, labels, signs and images to portray the eggs came from a ‘great production place’.

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Screen Shot 2015-03-18 at 12.00.54This was the final design for the egg packaging label we will use for the poster. We merged it to a beige looking background to make sure that the egg box still fit with the design idea of the poster we would like to implement. I think that this worked really well and the shading merges the label quite nicely on the packaging, making it look almost believable that it is supposed to belong on the egg package.


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