ALL magazines today manipulate almost every image in their pages, to get the best out of what they print. In average, women in particular see about 400-600 advertisements each day, and that about 68% of girls say magazine models influence their idea of the ‘perfect body shape’.
Due to this, it is shown that on average, about 30% of women would choose a body figure that is 20% underweight, and 44% that is 10% underweight.
Examples of brands that have promoted products using false advertisement:
Although many designers may not agree with the advertisement they are creating if they knew the real stats about it, some would still go about making it. An example of a company being caught out with its false advertisement was Costco branding Michael Kors handbags ‘starting at 99$’ in 2013.
Similarly, Maybelline was sued themselves for false advertising of a lipstick that was meant to last 14 hours.